Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$120K - $145K *

Drive the evolution of the Marketing PMO, enhancing planning, governance, and execution across functions. Lead strategic programs, optimize workflows, and establish metrics to ensure predictable outco...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$145K - $185K *

Transform account-based marketing strategies into impactful campaigns that drive pipeline growth and revenue. Lead integrated initiatives across multiple channels, ensuring alignment with sales and ma...

United StatesRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Information Technology

$132K - $182K *

Lead the charge in crafting compelling MSSP messaging and content, aligning with corporate narratives while enhancing partner enablement. Collaborate cross-functionally to drive sales and operational...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$153K - $213K *

Take ownership of a customer-facing product area, driving strategy and execution. Collaborate cross-functionally to enhance user experience, leverage AI, and achieve key performance metrics while deli...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$210K - $250K *

Drive portfolio value creation through strategy execution, leveraging your extensive experience in revenue growth and go-to-market capabilities to lead engagements and mentor GTM teams across technolo...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $180K *

Lead and develop a high-performing team of enterprise account executives, driving revenue growth and shaping sales strategies in the finance sector. Engage with senior decision-makers and manage compl...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $200K *

Drive impactful product marketing strategies that translate complex AI technology into compelling narratives. Shape go-to-market initiatives, create high-value content, and enable sales teams to effec...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$94K - $141K *

Shape the future of software delivery by crafting compelling messaging and positioning for regulated enterprises. Drive executive conversations with insights on compliance and AI governance, while equ...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $150K *

Drive sales growth and platform adoption by executing strategic marketing initiatives, collaborating across teams, and leveraging customer insights to enhance product positioning and sales enablement...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Energy & Utilities

$115K - $175K *

Lead the creative program management efforts, ensuring timely delivery of high-quality projects across various marketing initiatives. Drive process improvements and foster collaboration within a dynam...

Seattle, WARemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$139K - $229K *

Transform the marketing strategy for a flagship claims solution, collaborating across product, engineering, and sales to enhance product adoption and drive superior performance in a highly competitive...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $120K *

Create impactful product narratives and drive product-led growth initiatives. Collaborate with cross-functional teams to enhance user experiences, optimize marketing strategies, and ensure effective c...

Ontario, CARemote

Yesterday

  •   5 - 7 years exp.  •   Information Technology

$207K - $311K *

Shape the future of our global GTM strategy by leading capacity planning, territory design, and incentive structures, driving growth and operational excellence across Sales and Customer Success framew...

RemoteRemote

4 weeks ago

  •   8 - 10 years exp.  •   Legal & Accounting

$110K - $130K *

Drive growth marketing initiatives that accelerate revenue and enhance account engagement. Collaborate with Sales and Marketing teams to implement targeted strategies, leveraging AI for personalized c...

CanadaRemote

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$90K *

Lead the charge in driving field marketing initiatives that convert events and partnerships into qualified sales opportunities, collaborating closely with sales teams to optimize pipeline contribution...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$400K - $500K *

Drive growth in the Media, Entertainment, Gaming, and Sports sector by leading a high-performing sales team, managing complex sales cycles, and building executive relationships to achieve ambitious re...

Los Angeles, CARemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Empower consumer experiences by leading product strategy and execution for innovative genomics solutions. Collaborate with cross-functional teams to enhance user satisfaction and drive adoption throug...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$145K - $160K *

Join our dynamic team as you drive impactful solutions in an AI-Native environment. Collaborate cross-functionally to enhance customer experiences and strategically guide product direction while focus...

CanadaRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $155K *

Champion product marketing by owning positioning, messaging, and go-to-market strategies. Collaborate across teams to drive product launches, enhance sales readiness, and build a high-performing marke...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Discover new opportunities as you drive enterprise sales in the Tech sector. Leverage your expertise in SaaS and AI to manage complex deals, collaborate cross-functionally, and deliver high-impact sol...

New York, NYRemote

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Champion digital transformation by leading delivery teams in Salesforce projects, ensuring excellence in project management, client relationships, and issue resolution while mentoring consultants and...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$190K - $210K *

Transform the owner activation journey by streamlining processes from agreement to live listing. Drive metrics on activation rates and retention while collaborating with teams to enhance onboarding ef...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$200K - $240K *

Elevate regional marketing efforts by leading strategy execution, aligning teams, and driving demand generation. This high-impact role focuses on pipeline growth, sales alignment, and modernizing mark...

RemoteRemote

Today

  •   11 - 15 years exp.  •   Real Estate & Construction

$165K - $210K *

Transform retail sales strategies and lead a dynamic team to achieve revenue goals. Drive account management, develop talent, and collaborate with cross-functional teams to enhance product offerings a...

United StatesRemote

Reposted 3 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$145K - $185K *

Champion partner growth by developing and executing multi-tiered GTM strategies, driving revenue expansion across the MSSP and MSP ecosystem while collaborating with sales to enhance market awareness...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.