Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$100K - $231K *

Partner with us to lead strategic initiatives that enhance operational performance and member outcomes in the Florida Medicaid health plan, driving alignment across teams and ensuring effective execut...

Florida, USRemote

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$200K - $250K *

Drive critical initiatives by navigating ambiguity, building effective operating models, and ensuring measurable outcomes in a dynamic environment. Engage with leadership to implement AI solutions and...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$126K - $236K *

Lead the charge in consumer engagement and growth strategy, driving awareness and deepening user connections across channels. Collaborate cross-functionally to optimize campaigns that inspire action a...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Media

$110K - $120K *

Shape the future of product management by leading cross-functional teams to develop innovative solutions that align with market opportunities and customer needs, driving strategic initiatives for long...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$192K - $303K *

Empower innovation as you lead the strategy and development of core platform primitives, driving the future of agentic systems and ensuring product teams can rapidly create and deploy advanced agents...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $150K *

Partner with us to drive new business by prospecting and signing strategic partners. Leverage your expertise in channel sales to optimize growth, train partners, and collaborate cross-functionally to...

Pennsylvania, USRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$112K - $143K *

Drive product innovation by overseeing the lifecycle of our flagship car wash software. Collaborate with cross-functional teams to define strategy, prioritize features, and ensure high-quality deliver...

Akron, OHRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$102K - $190K *

Transform product strategy and delivery for Payment Integrity platforms, driving initiatives from planning to execution. Collaborate across teams to enhance efficiency and leverage AI tools for improv...

RemoteRemote

Yesterday

  •   Less than 5 years exp.  •   Healthcare

$180K - $220K *

Transform global marketing strategies to enhance brand presence and drive demand. Collaborate with cross-functional leaders to align marketing with business goals, fostering growth across diverse mark...

United StatesRemote

6 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$150K - $180K *

Transform the future of AI-driven infrastructure products by leading strategic growth initiatives, collaborating closely with Marketing and Engineering, and influencing key product decisions for optim...

United StatesRemote

Reposted today

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in acquiring strategic enterprise accounts, managing the full sales journey from prospecting to closing. Build executive relationships and drive growth through effective negotiation an...

Miami, FLRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $150K *

Drive the success of a dynamic sales team by managing daily operations, coaching, and ensuring pipeline health. Collaborate with leadership to translate strategy into actionable priorities while foste...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Drive strategy and product leadership for Feed ERP solutions, ensuring alignment between teams to optimize market growth and revenue. Leverage industry expertise to enhance product offerings and custo...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$175K - $225K *

Champion client success by leading a dynamic team to drive growth strategies, enhance client relationships, and integrate innovative solutions. Influence operational excellence while fostering a cultu...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Join a dynamic Product Design team as a Staff Designer, leading end-to-end design initiatives for search and browse. Collaborate with cross-functional teams to create user-centered experiences while a...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$160K - $175K *

Lead strategic initiatives to enhance customer success for high-value enterprise accounts, fostering long-lasting partnerships, driving engagement, and optimizing retention while managing a high-perfo...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$172K - $287K *

Join us to shape the future of pharmacy by leading product strategy and innovation. Drive growth and commercialization for a diverse portfolio of healthcare technology solutions, influencing enterpris...

RemoteRemote

Reposted 1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$119K - $186K *

Transform the future of supply chain technology by leading innovation initiatives, managing a structured evaluation process, and engaging stakeholders to drive measurable value and strategic alignment...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$251K - $307K *

Champion innovative patient marketing strategies that drive engagement and awareness for a first-in-class therapy in Becker muscular dystrophy, collaborating across teams to enhance patient experience...

RemoteRemote

Reposted 2 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$130K - $180K *

Drive product vision and execution for a high-growth Cards platform, ensuring quality delivery and cross-functional alignment. Lead a high-performing team while shaping strategy and performance metric...

CanadaRemote

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$160K - $200K *

Join a team that's driving marketing transformation by leveraging Adobe's ecosystem. Lead consultative engagements, advise senior executives, and design integrated solutions that enhance client satisf...

New York, NYRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$160K - $200K *

Elevate client marketing strategies by leading transformative engagements using Adobe's ecosystem. Collaborate with senior executives to design data-driven solutions that enhance customer experiences...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$105K - $130K *

Join a dynamic team to lead multiple client engagements, driving innovative solutions and strategic direction. Foster cross-functional collaboration in a fast-paced environment with a focus on deliver...

RemoteRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Transform our brand narrative and market presence by leading strategic communications, driving influence, and building a high-performing marketing team that resonates with engineering leaders and elev...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Unlock growth by leading federal capture efforts, developing strategies, and securing contracts. Collaborate with cross-functional teams to align customer needs with capabilities, ensuring compliance...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.