Marketing Automation Manager Jobs

Discover Marketing Automation Manager opportunities at companies seeking experienced professionals to build and optimize the systems behind effective marketing campaigns. These roles combine marketing strategy, technology, data, and cross-functional leadership to help organizations engage prospects and customers at scale. Ladders features vetted professional jobs with salaries of $100,000 or more, helping you focus your search on senior-level opportunities.

What Does a Marketing Automation Manager Do?

Marketing Automation Managers oversee platforms and processes that support email marketing, lead nurturing, customer journeys, and campaign execution. They may manage tools such as marketing automation and CRM systems, establish audience segmentation and lead-scoring programs, and partner with marketing, sales, and operations teams. Responsibilities often include maintaining data quality, improving workflows, measuring campaign performance, and ensuring communications follow applicable privacy and consent requirements.

Skills and Qualifications Employers Seek

Employers commonly look for experience with marketing automation platforms, CRM integrations, campaign analytics, and lifecycle marketing. Strong candidates can translate business goals into scalable programs, interpret performance data, troubleshoot technical issues, and communicate clearly with stakeholders. Depending on the role, qualifications may also include experience managing a team or agency partners, overseeing budgets, and supporting marketing operations or revenue operations initiatives.

Career Opportunities and Compensation

Marketing Automation Manager positions can be found across technology, financial services, healthcare, retail, business services, and other industries. Scope varies by employer: some roles focus on platform administration and campaign delivery, while others lead broader marketing operations, customer engagement, or automation strategy. Compensation depends on factors such as location, company size, industry, experience, and role responsibilities. Browse Ladders for vetted openings paying $100,000 or more.

Find Marketing Automation Manager Jobs on Ladders

Use Ladders to explore senior marketing automation opportunities and identify roles that match your experience and career goals. Review each listing for details about platform requirements, team structure, responsibilities, and compensation, then tailor your application to highlight measurable results in campaign performance, pipeline contribution, operational efficiency, and customer engagement.

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$110K - $130K *

Drive impactful field marketing initiatives across North America, collaborating with sales and partners to execute events and campaigns. Become the regional expert, aligning local strategies with glob...

Chicago, ILRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$85K - $100K *

Lead the execution and optimization of programmatic campaigns, fostering client relationships and mentoring team members to achieve strategic goals and enhance performance in a collaborative environme...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$100K - $120K *

Champion innovative growth strategies by leading paid acquisition channels, optimizing campaigns, and analyzing performance metrics to drive user acquisition and scale operations effectively...

CanadaRemote

Reposted yesterday

  •   Less than 5 years exp.  •   Consumer Technology

$80K - $110K *

Lead diverse marketing initiatives, from events to content creation, while collaborating with Sales and Product teams. This hands-on role requires strong organization and communication skills to drive...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$80K - $90K *

Drive impactful lifecycle marketing strategies through data-driven insights, automating customer journeys to enhance retention and engagement. Collaborate cross-functionally, manage CRM migrations, an...

Palm Beach Gardens, FLRemote

1 month ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$114K - $151K *

Shape the future of power grid automation by leading go-to-market strategies, translating technical solutions into customer value, and driving growth across utility and commercial segments through cro...

United StatesRemote

Reposted today

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Lead the development of compelling product messaging and positioning, driving sales enablement and product launches while collaborating with cross-functional teams to enhance market communication and...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Partner with us to bridge marketing and technology, defining business requirements and supporting data-driven campaigns across onboarding, lead generation, and product enrollment initiatives for optim...

Columbia, SCRemote

4 days ago

  •   Less than 5 years exp.  •   Staffing

$90K - $110K *

Shape the future of performance marketing by pioneering paid media strategies and campaigns. Collaborate with a dynamic marketing team to optimize channel growth, drive pipeline, and elevate brand pre...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$115K - $130K *

Lead the charge in optimizing search channels for diverse clients, managing a global team while driving SEO, PPC, GEO, and AIO strategies. Ensure performance efficiency and deliver insightful reportin...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Manage client relationships and drive revenue growth through strategic account planning, contract renewals, and performance analysis. Collaborate with teams to ensure client satisfaction and successfu...

Toronto, ONRemote

Reposted today

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Innovate your career by building agile marketing systems that leverage AI and data. Own the demand generation engine, connecting audience insights and multi-channel campaigns to drive measurable growt...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Join a team that's dedicated to leading digital marketing strategies and developing talents. Empower client relationships while driving campaign execution and leveraging innovative approaches to enhan...

United StatesRemote

Reposted 1 month ago

  •   8 - 10 years exp.  •   Enterprise Technology

$115K - $150K *

Engage in strategic automation initiatives to enhance manufacturing capabilities, leading complex projects from concept to execution. Collaborate with cross-functional teams to drive innovation and al...

St. James, MNRemote

1 week ago

  •   8 - 10 years exp.  •   Food & Beverages

$145K - $175K *

Elevate your career by leading product marketing for AI governance solutions. Drive impactful narratives, engage with analysts, and create high-quality content to enhance visibility and credibility in...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Lead the charge in empowering clients with data-driven marketing strategies. Collaborate with cross-functional teams to drive innovative customer experiences and enhance client engagement through insi...

New York, NYRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Deliver impactful multi-channel demand generation campaigns while creating engaging content that drives qualified leads. Collaborate with cross-functional teams to optimize performance and achieve pip...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$90K - $110K *

Manage and lead a team in optimizing GDS operations and automation. Oversee configurations, scripting, and support processes to enhance travel fulfillment and service delivery while collaborating with...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$120K - $135K *

Join a team that's driving innovative marketing strategies to enhance brand visibility and support growth objectives. Lead a dynamic marketing team, manage campaigns, and collaborate with executives t...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$120K - $145K *

Unlock your potential by driving partner growth and strategic initiatives in a dynamic environment. Collaborate with cross-functional teams to enhance the partner ecosystem and accelerate revenue thro...

RemoteRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $140K *

Lead the strategy and execution of regional field marketing events, driving pipeline growth and enhancing brand awareness through integrated marketing initiatives across enterprise technology audience...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Optimize analytics strategies by leading a team to deliver insights, drive testing initiatives, and enhance client engagement through effective measurement frameworks and mentorship, ensuring impactfu...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$145K - $185K *

Join a team that's driving marketing excellence by owning and scaling our marketing operations. You'll lead cross-functional projects, optimize tech stacks, and ensure data integrity to enhance pipeli...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Champion innovative paid marketing strategies to drive growth, manage budgets, and optimize performance across channels. Collaborate with teams to connect efforts and achieve measurable results in use...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $185K *

Champion client engagement success by overseeing RWD project delivery, ensuring operational efficiency, and maintaining strategic communication across teams to foster long-term client satisfaction and...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

Frequently Asked Questions (FAQ)

  • What does a Marketing Automation Manager do?question toggle

    A Marketing Automation Manager oversees marketing platforms, campaign workflows, audience segmentation, lead nurturing, and performance reporting. The role often involves partnering with sales, marketing, and operations teams to improve customer engagement and marketing efficiency.

  • What skills are important for Marketing Automation Manager jobs?question toggle

    Commonly sought skills include marketing automation and CRM platform experience, campaign analytics, lifecycle marketing, workflow design, data management, and cross-functional communication. Some positions also require people management, budgeting, or marketing operations experience.

  • Which industries hire Marketing Automation Managers?question toggle

    Employers across technology, financial services, healthcare, retail, business services, and many other industries hire Marketing Automation Managers. Responsibilities and platform requirements vary by company and sector.

  • Do Marketing Automation Manager jobs pay $100,000 or more?question toggle

    Some Marketing Automation Manager roles pay $100,000 or more, particularly senior positions with broader strategic, technical, or team leadership responsibilities. Compensation varies based on location, experience, industry, company size, and the scope of the role. Ladders focuses on vetted professional jobs paying at least $100,000.

  • How can I find a Marketing Automation Manager job on Ladders?question toggle

    Search Ladders for Marketing Automation Manager openings and review each listing's responsibilities, required platforms, qualifications, and compensation information. Highlight relevant experience and measurable outcomes when applying.