Director, Patient Marketing Jobs

Explore Director, Patient Marketing opportunities on Ladders, where professionals can find vetted jobs paying $100,000 or more. These senior leaders shape how healthcare organizations connect with patients, explain services and therapies, and build meaningful experiences across the patient journey.

What Does a Director of Patient Marketing Do?

A Director of Patient Marketing develops and leads strategies that help patients discover, understand, and engage with healthcare products, services, or programs. Depending on the organization, responsibilities may include patient insights and segmentation, brand positioning, multichannel campaigns, patient education, engagement programs, and collaboration with clinical, commercial, digital, and compliance teams.

Common Responsibilities and Skills

Directors in this field often oversee marketing plans, budgets, agencies, and performance measurement. Employers may seek experience in healthcare or life sciences marketing, patient-centered communications, market research, digital marketing, analytics, and team leadership. Success also calls for clear communication, strategic judgment, and the ability to coordinate across regulated environments while keeping patient needs in focus.

Where Patient Marketing Leaders Work

Opportunities may be available with pharmaceutical and biotechnology companies, health systems, medical technology businesses, healthcare services organizations, and patient-focused agencies. Role scope varies: some positions focus on a particular brand, condition, or audience, while others lead programs across multiple products, channels, or markets.

Find Director, Patient Marketing Jobs on Ladders

Browse vetted Director, Patient Marketing listings on Ladders and discover senior roles with salaries of $100,000 or more. Review job requirements, compare opportunities, and find a position aligned with your healthcare marketing experience and leadership goals.

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$150K - $180K *

Drive product marketing strategy for a pioneering orthodontics company, shaping category definition and market positioning. Collaborate cross-functionally to enhance product adoption and commercial im...

Boston, MARemote

Today

  •   11 - 15 years exp.  •   Healthcare

$150K - $180K *

Lead product marketing initiatives to define and shape a new category in orthodontics, driving strategy, positioning, and market impact through innovative campaigns and cross-functional collaboration...

Today

  •   11 - 15 years exp.  •   Healthcare

$194K - $253K *

Elevate quality standards by leading GxP compliance initiatives across R&D. Collaborate with cross-functional teams to ensure adherence to regulations, conduct audits, and drive a culture of continuou...

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$194K - $253K *

Reimagine your career by leading GxP Quality Assurance efforts, ensuring compliance across R&D. Collaborate with cross-functional teams to uphold industry standards and drive a culture of quality thro...

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$174K - $235K *

Lead initiatives to optimize access to products by addressing reimbursement challenges. Collaborate with stakeholders to deliver educational programs and resolve access issues, ensuring a patient-focu...

Today

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$174K - $235K *

Join a team that's dedicated to optimizing patient access to innovative therapies. Leverage your expertise in reimbursement dynamics to build relationships and resolve access challenges across diverse...

Today

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$174K - $235K *

Drive access to innovative therapies by addressing reimbursement challenges and fostering relationships with healthcare providers. Collaborate with internal teams to optimize patient pathways and ensu...

Today

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$95K - $115K *

Lead the charge in developing and communicating clinical evidence for innovations. Collaborate with cross-functional teams to manage research, publications, and scientific communications, ensuring imp...

New Jersey, USRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$187K - $281K *

Redefine market access strategies by leading payer engagement to enhance patient access to genomic testing. Collaborate cross-functionally to drive favorable coverage and reimbursement policies, ensur...

United StatesRemote

5 days ago

  •   15+ years exp.  •   Pharmaceuticals & Biotech

$180K - $240K *

Empower clinical development by leading scientific strategy for BHB-1893, driving protocol design, data analysis, and cross-functional collaboration to ensure successful Phase 3 execution and regulato...

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$180K - $240K *

Lead scientific strategy for clinical development of BHB-1893, collaborating with cross-functional teams to ensure data integrity and regulatory compliance. Drive protocol design, data analysis, and e...

San Francisco, CARemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$115K - $140K *

Optimize customer engagement by designing connected experiences that bridge strategy and execution. Lead cross-functional teams to ensure seamless journey mapping, activation, and continuous improveme...

CanadaRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $150K *

Join a dynamic team to design and optimize connected customer experiences, translating strategic insights into actionable engagement frameworks. Lead cross-functional collaboration to enhance customer...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Healthcare

$203K - $284K *

Lead cross-functional teams to define and execute integrated strategies, maximizing molecule value through strategic decision-making and collaboration across development, regulatory, and commercial do...

4 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$238K - $315K *

Lead global postmarketing safety operations, driving excellence in case management and external engagement. Collaborate with cross-functional teams to enhance operational performance and support the c...

3 weeks ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$160K - $190K *

Elevate your career by shaping the integrated strategy for US Hematology. Collaborate with cross-functional teams to drive strategic initiatives, assess market dynamics, and influence key decisions th...

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$170K - $180K *

Drive enterprise leadership in commercial planning and sales execution, translating business priorities into coordinated actions for profitable growth. Collaborate across functions to enhance sales st...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$170K - $180K *

Join a team that's driving strategic commercial planning and execution, aligning sales and marketing efforts to enhance profitability and growth. Lead cross-functional initiatives, optimize territory...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$170K - $180K *

Unlock potential by leading commercial planning and sales strategies to drive growth. Collaborate across functions to design territory models, enhance customer segmentation, and execute initiatives th...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$170K - $180K *

Optimize enterprise leadership in commercial planning and sales execution, translating business priorities into coordinated actions for profitable growth. Direct territory design, customer segmentatio...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$170K - $180K *

Drive enterprise leadership in commercial planning and sales execution, translating business priorities into coordinated actions for profitable growth. Collaborate across functions to enhance sales st...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$170K - $180K *

Empower strategic execution in commercial planning and sales coverage, driving profitable growth through effective territory design, customer segmentation, and cross-functional collaboration. Lead ini...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$170K - $180K *

Transform your career by leading commercial planning and execution strategies that drive profitable growth. Collaborate with cross-functional teams to align priorities, enhance sales processes, and en...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$170K - $180K *

Drive strategic commercial planning and execution, aligning sales, finance, and marketing to enhance growth. Lead territory design, customer segmentation, and annual planning, ensuring effective commu...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$170K - $180K *

Optimize commercial planning and execution by leading cross-functional teams to drive strategic initiatives, enhance sales coverage, and improve revenue outcomes through effective territory design and...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Director of Patient Marketing do?question toggle

    A Director of Patient Marketing leads strategies and campaigns that help patients learn about and engage with healthcare products, services, or programs. The role may cover patient research, positioning, education, digital engagement, campaign execution, and performance measurement.

  • What qualifications are common for Director, Patient Marketing jobs?question toggle

    Employers commonly look for a bachelor’s degree and substantial marketing experience, often in healthcare, pharmaceuticals, biotechnology, or another regulated industry. Strategic leadership, patient-centered communication, digital marketing, analytics, and cross-functional collaboration are frequently valued; specific requirements vary by employer.

  • Where do Directors of Patient Marketing work?question toggle

    They may work for pharmaceutical and biotechnology companies, health systems, medical technology companies, healthcare services organizations, or agencies that serve healthcare clients.

  • How much do Director, Patient Marketing jobs pay?question toggle

    Compensation varies based on employer, location, experience, and role scope. Ladders focuses on vetted professional jobs paying $100,000 or more, so browse current listings to review salary information for individual opportunities.

  • How can I find Director, Patient Marketing jobs paying $100K or more?question toggle

    Search Ladders for Director, Patient Marketing roles and review listings that match your experience, industry background, and location preferences. Job details provide the latest information on responsibilities and compensation.