Explore Director, Patient Marketing opportunities on Ladders, where professionals can find vetted jobs paying $100,000 or more. These senior leaders shape how healthcare organizations connect with patients, explain services and therapies, and build meaningful experiences across the patient journey.
A Director of Patient Marketing develops and leads strategies that help patients discover, understand, and engage with healthcare products, services, or programs. Depending on the organization, responsibilities may include patient insights and segmentation, brand positioning, multichannel campaigns, patient education, engagement programs, and collaboration with clinical, commercial, digital, and compliance teams.
Directors in this field often oversee marketing plans, budgets, agencies, and performance measurement. Employers may seek experience in healthcare or life sciences marketing, patient-centered communications, market research, digital marketing, analytics, and team leadership. Success also calls for clear communication, strategic judgment, and the ability to coordinate across regulated environments while keeping patient needs in focus.
Opportunities may be available with pharmaceutical and biotechnology companies, health systems, medical technology businesses, healthcare services organizations, and patient-focused agencies. Role scope varies: some positions focus on a particular brand, condition, or audience, while others lead programs across multiple products, channels, or markets.
Browse vetted Director, Patient Marketing listings on Ladders and discover senior roles with salaries of $100,000 or more. Review job requirements, compare opportunities, and find a position aligned with your healthcare marketing experience and leadership goals.
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Champion cross-functional project management for drug development, ensuring effective planning, execution, and governance across complex initiatives. Collaborate with diverse teams to drive Phase 3 re...
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$125K - $185K *
Transform the future of healthcare sourcing by leading strategic initiatives, managing a dedicated team, and driving cost-saving projects across Facilities categories to ensure high-quality service de...
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Unlock potential by leading medical management initiatives remotely, supporting member needs and optimizing clinical services for optimal care. Leverage your expertise in Orthopedic Spine or Neurosurg...
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Lead Director, Health100 App - Digital Product
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Accelerate progress at the forefront of digital health solutions by leading product strategy and execution for a transformative app, enhancing user experiences and driving stakeholder value through in...
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Lead the charge in driving operational excellence and strategic enablement across global Inside Sales teams, enhancing commercial effectiveness and delivering exceptional client value through innovati...
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Drive global access and pricing strategies for hematology assets, ensuring timely reimbursement and optimal patient access. Collaborate with cross-functional teams to develop evidence-based toolkits a...
3 weeks ago
District Manager, Rheumatology - Boston, MA
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Lead the charge in coordinating field teams to achieve sales targets, driving market dynamics and team performance while fostering collaboration and accountability in a fast-paced environment...
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District Manager, Rheumatology - Boston, MA
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Unlock potential by coordinating in-field teams to drive sales growth, implement strategic plans, and enhance team performance while ensuring compliance and fostering collaboration across business fun...
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Executive Director Access Services - Immunology
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Lead the development and execution of Immunology access services strategy, ensuring seamless patient and provider experiences. Collaborate cross-functionally to enhance reimbursement initiatives and d...
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Director, Clinician Experience
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Director of Business Development
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Director of National Accounts, Health Systems
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Join a team that's redefining product marketing by transforming complex cybersecurity concepts into compelling narratives. Drive go-to-market strategies, build sales enablement tools, and lead market...
3 weeks ago
Product Manager - Find & Schedule Care
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What does a Director of Patient Marketing do?
A Director of Patient Marketing leads strategies and campaigns that help patients learn about and engage with healthcare products, services, or programs. The role may cover patient research, positioning, education, digital engagement, campaign execution, and performance measurement.
What qualifications are common for Director, Patient Marketing jobs?
Employers commonly look for a bachelor’s degree and substantial marketing experience, often in healthcare, pharmaceuticals, biotechnology, or another regulated industry. Strategic leadership, patient-centered communication, digital marketing, analytics, and cross-functional collaboration are frequently valued; specific requirements vary by employer.
Where do Directors of Patient Marketing work?
They may work for pharmaceutical and biotechnology companies, health systems, medical technology companies, healthcare services organizations, or agencies that serve healthcare clients.
How much do Director, Patient Marketing jobs pay?
Compensation varies based on employer, location, experience, and role scope. Ladders focuses on vetted professional jobs paying $100,000 or more, so browse current listings to review salary information for individual opportunities.
How can I find Director, Patient Marketing jobs paying $100K or more?
Search Ladders for Director, Patient Marketing roles and review listings that match your experience, industry background, and location preferences. Job details provide the latest information on responsibilities and compensation.