Director, Patient Marketing Jobs

Explore Director, Patient Marketing opportunities on Ladders, where professionals can find vetted jobs paying $100,000 or more. These senior leaders shape how healthcare organizations connect with patients, explain services and therapies, and build meaningful experiences across the patient journey.

What Does a Director of Patient Marketing Do?

A Director of Patient Marketing develops and leads strategies that help patients discover, understand, and engage with healthcare products, services, or programs. Depending on the organization, responsibilities may include patient insights and segmentation, brand positioning, multichannel campaigns, patient education, engagement programs, and collaboration with clinical, commercial, digital, and compliance teams.

Common Responsibilities and Skills

Directors in this field often oversee marketing plans, budgets, agencies, and performance measurement. Employers may seek experience in healthcare or life sciences marketing, patient-centered communications, market research, digital marketing, analytics, and team leadership. Success also calls for clear communication, strategic judgment, and the ability to coordinate across regulated environments while keeping patient needs in focus.

Where Patient Marketing Leaders Work

Opportunities may be available with pharmaceutical and biotechnology companies, health systems, medical technology businesses, healthcare services organizations, and patient-focused agencies. Role scope varies: some positions focus on a particular brand, condition, or audience, while others lead programs across multiple products, channels, or markets.

Find Director, Patient Marketing Jobs on Ladders

Browse vetted Director, Patient Marketing listings on Ladders and discover senior roles with salaries of $100,000 or more. Review job requirements, compare opportunities, and find a position aligned with your healthcare marketing experience and leadership goals.

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$150K - $180K *

Lead the charge in transforming organizational culture and effectiveness by partnering with senior leaders to embed impactful behaviors and practices. Drive measurable change and foster collaboration...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$175K - $210K *

Join a team that's shaping the future of innovation in cancer research by leading financial planning and commercialization efforts to support strategic growth and decision-making across an impactful o...

United StatesRemote

Reposted 2 weeks ago

  •   11 - 15 years exp.  •   Hospitals & Medical Centers

$134K - $249K *

Join a team that's transforming healthcare by leading risk adjustment strategies, enhancing performance across markets, and fostering provider engagement. Drive accountability and measurable results t...

RemoteRemote

Reposted today

  •   8 - 10 years exp.  •   Healthcare

$245K - $286K *

Elevate clinical quality assurance through strategic leadership and oversight of global trials, ensuring compliance with GCP regulations. Drive quality culture and inspection readiness while mentoring...

United StatesRemote

Reposted 4 weeks ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Lead the charge in developing referral growth and market strategies across multiple states. Drive sustainable growth by optimizing processes, leveraging CRM systems, and building high-performing teams...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Healthcare

$72K - $192K *

Empower a dynamic sales team to exceed targets and drive growth while fostering a culture of collaboration and accountability, all aligned with core values focused on the well-being of both clients an...

Salt Lake City, UTRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$122K - $177K *

Unlock potential by leading HRIS strategy and optimization, overseeing a team to enhance Workday and UKG systems. Drive transformation and collaboration across HR, Finance, and Operations for impactfu...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$220K - $330K *

Drive medical excellence by bridging clinical insights with risk management, guiding underwriting standards, and ensuring compliance across Life, Disability, and Long Term Care products while collabor...

Wisconsin, USRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$135K - $160K *

Champion cross-functional project management for drug development, ensuring effective planning, execution, and governance across complex initiatives. Collaborate with diverse teams to drive Phase 3 re...

Boston, MARemote

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$125K - $185K *

Transform the future of healthcare sourcing by leading strategic initiatives, managing a dedicated team, and driving cost-saving projects across Facilities categories to ensure high-quality service de...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Business Services

$174K - $374K *

Unlock potential by leading medical management initiatives remotely, supporting member needs and optimizing clinical services for optimal care. Leverage your expertise in Orthopedic Spine or Neurosurg...

RemoteRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$144K - $288K *

Accelerate progress at the forefront of digital health solutions by leading product strategy and execution for a transformative app, enhancing user experiences and driving stakeholder value through in...

RemoteRemote

5 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$115K - $120K *

Lead the charge in driving operational excellence and strategic enablement across global Inside Sales teams, enhancing commercial effectiveness and delivering exceptional client value through innovati...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$153K - $203K *

Drive global access and pricing strategies for hematology assets, ensuring timely reimbursement and optimal patient access. Collaborate with cross-functional teams to develop evidence-based toolkits a...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Lead the charge in coordinating field teams to achieve sales targets, driving market dynamics and team performance while fostering collaboration and accountability in a fast-paced environment...

Manchester, NHRemote

6 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Unlock potential by coordinating in-field teams to drive sales growth, implement strategic plans, and enhance team performance while ensuring compliance and fostering collaboration across business fun...

Boston, MARemote

6 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$255K - $424K *

Lead the development and execution of Immunology access services strategy, ensuring seamless patient and provider experiences. Collaborate cross-functionally to enhance reimbursement initiatives and d...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$400K *

Lead a dynamic sales team to drive adoption of innovative stroke recovery technology. Collaborate with healthcare providers to enhance patient outcomes while developing sustainable referral networks a...

Atlanta, GARemote

1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$211K - $264K *

Transform learning experiences by leading the strategy and operations of our enterprise learning technology ecosystem, ensuring effective governance and seamless integration across platforms to enhanc...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$115K - $183K *

Lead initiatives to enhance clinician engagement and retention across diverse disciplines. Drive strategic improvements for workflow optimization, career development, and well-being, ensuring clinicia...

Colorado, USRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$95K - $115K *

Transform client relationships by managing pharmaceutical programs, overseeing staff, and ensuring operational excellence. Collaborate with stakeholders to enhance program performance while adhering t...

North Carolina, USRemote

6 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$139K - $185K *

Champion strategic growth initiatives that enhance market opportunities, strengthen partnerships, and drive revenue. Collaborate across functions to identify and implement business development strateg...

Minnesota, USRemote

4 days ago

  •   8 - 10 years exp.  •   Healthcare

$177K - $295K *

Join us in leading strategic management of high-profile national health system accounts. Your expertise will drive long-term growth, customer satisfaction, and revenue targets while collaborating with...

RemoteRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$135K - $165K *

Join a team that's redefining product marketing by transforming complex cybersecurity concepts into compelling narratives. Drive go-to-market strategies, build sales enablement tools, and lead market...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$86K - $138K *

Champion the seamless member experience in healthcare access by defining product strategy and overseeing execution. Drive innovation in finding and scheduling care, ensuring accuracy and satisfaction...

RemoteRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Director of Patient Marketing do?question toggle

    A Director of Patient Marketing leads strategies and campaigns that help patients learn about and engage with healthcare products, services, or programs. The role may cover patient research, positioning, education, digital engagement, campaign execution, and performance measurement.

  • What qualifications are common for Director, Patient Marketing jobs?question toggle

    Employers commonly look for a bachelor’s degree and substantial marketing experience, often in healthcare, pharmaceuticals, biotechnology, or another regulated industry. Strategic leadership, patient-centered communication, digital marketing, analytics, and cross-functional collaboration are frequently valued; specific requirements vary by employer.

  • Where do Directors of Patient Marketing work?question toggle

    They may work for pharmaceutical and biotechnology companies, health systems, medical technology companies, healthcare services organizations, or agencies that serve healthcare clients.

  • How much do Director, Patient Marketing jobs pay?question toggle

    Compensation varies based on employer, location, experience, and role scope. Ladders focuses on vetted professional jobs paying $100,000 or more, so browse current listings to review salary information for individual opportunities.

  • How can I find Director, Patient Marketing jobs paying $100K or more?question toggle

    Search Ladders for Director, Patient Marketing roles and review listings that match your experience, industry background, and location preferences. Job details provide the latest information on responsibilities and compensation.