Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

Build marketing measurement frameworks, dashboards, and reporting standards.
Analyze campaign, channel, customer, and conversion data to identify opportunities.
Lead attribution, experimentation, forecasting, and marketing mix analysis.
Manage and develop analysts and analytics teams.
Partner with marketing, finance, product, data science, and technology leaders.
Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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Director, Marketing Analytics Remote Jobs

Average Salary: $142,912

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Top companies hiring for remote jobs

Real Chemistry Horizon3.ai Gartner Tinuiti Samsara Acxiom Instacart EPAM Systems Dentsu America Wpromote Datavant Demandbase, Inc NielsenIQ CVS Health Morning Consult

Top Remote job titles

Data Science Manager jobs Senior Data Analyst jobs Paid Media Manager jobs Account Director jobs Marketing Manager jobs Marketing Operations Manager jobs Demand Generation Manager jobs Lifecycle Marketing Manager jobs Senior Data Scientist jobs Product Manager jobs Analytics Engineer jobs Senior Field Marketing Manager jobs Data Analyst jobs Product Marketing Manager jobs Growth Marketing Manager jobs

Frequently Asked Questions (FAQ)

What does a Director of Marketing Analytics do?
A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.
What qualifications are typically required for Director, Marketing Analytics jobs?
Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.
What tools and skills are useful in marketing analytics leadership?
Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.
What is the salary for a Director of Marketing Analytics?
Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.
Where can I find Director, Marketing Analytics jobs paying $100,000 or more?
Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.