Demand Generation Manager Jobs

Explore Demand Generation Manager jobs on Ladders, where professionals can find vetted opportunities paying $100,000 or more. Demand generation managers build and execute programs that attract qualified prospects, support the sales pipeline, and drive measurable revenue growth. Find roles across industries and company sizes, from high-growth technology businesses to established enterprises.

What Demand Generation Managers Do

Demand Generation Managers plan and optimize integrated marketing programs across channels such as email, paid media, content, webinars, events, and account-based marketing. They partner with sales, marketing operations, and product teams to define target audiences, improve lead quality, and move prospects through the buyer journey. Their work often includes campaign planning, budget management, funnel analysis, and performance reporting.

Skills and Experience Employers Look For

Employers commonly seek experience in B2B marketing, campaign management, marketing automation, CRM platforms, and analytics. Strong candidates can connect strategy to execution, communicate effectively across teams, and use data to improve conversion rates and pipeline contribution. Experience with tools such as Salesforce, HubSpot, Marketo, or similar platforms may be valuable, depending on the role.

Demand Generation Manager Compensation

Compensation depends on factors such as experience, industry, company size, location, and the scope of responsibility. Ladders focuses on vetted professional roles that pay $100,000 or more, helping experienced candidates find opportunities aligned with their career goals.

Find Your Next Demand Generation Role

Browse Demand Generation Manager openings on Ladders to discover roles focused on pipeline growth, campaign strategy, and marketing leadership. Compare opportunities, review employer requirements, and find a position that matches your expertise.

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1
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$140K - $160K *

Shape the future of demand generation by driving impactful campaigns, collaborating with cross-functional teams, and leveraging AI to enhance marketing efficiency. This role offers a chance to innovat...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$90K - $110K *

Transform your career by owning the technical execution of lifecycle and demand generation campaigns, leveraging HubSpot and Salesforce to drive data-backed improvements and seamless sales follow-up...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$84K - $99K *

Join a team that's driving growth through innovative demand generation strategies. You'll lead cross-channel marketing campaigns, leveraging data and AI to enhance brand awareness and conversion for e...

RemoteRemote

2 days ago

  •   Less than 5 years exp.  •   Media

$80K - $95K *

Deliver exceptional client strategies and manage Meta campaigns to enhance performance and retention. Own client relationships, lead discussions, and optimize advertising efforts to drive results and...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Drive impactful demand generation strategies across digital channels, optimizing campaigns and analytics to enhance pipeline growth. Collaborate with cross-functional teams to transform digital invest...

RemoteRemote

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Transform pipeline generation by leading demand strategies and account-based marketing initiatives. Collaborate with teams to drive measurable results, optimize campaigns, and leverage data insights f...

New York City, NYRemote

1 week ago

  •   5 - 7 years exp.  •   Staffing

$110K - $130K *

Drive impactful demand generation strategies that connect scientists with essential tools. Lead multi-channel campaigns, analyze performance, and collaborate across teams to enhance engagement and opt...

CanadaRemote

Reposted today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$95K - $115K *

Optimize demand generation strategies across multiple channels to drive growth in the Auto sector. Collaborate cross-functionally to enhance customer acquisition, engagement, and retention, ensuring a...

San Francisco, CARemote

2 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Take ownership of client relationships and campaign performance, managing a portfolio of accounts. Lead strategy discussions, optimize Meta campaigns, and ensure client satisfaction through proactive...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Transform demand generation by architecting strategies to create, capture, and convert leads. Own multi-channel campaigns, optimize funnels, and collaborate with sales to drive substantial pipeline gr...

San Francisco, CARemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Champion pipeline growth by designing high-impact demand gen strategies across events, webinars, and campaigns, shaping the future of demand generation in a fast-paced environment focused on accountab...

United StatesRemote

Reposted today

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Lead demand generation initiatives to drive sustainable pipeline growth and market engagement. Collaborate cross-departmentally to optimize strategies, mentor teams, and enhance brand awareness throug...

CanadaRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$95K - $115K *

Transform demand generation strategies into measurable pipeline growth. In this hands-on role, you'll craft and optimize multi-channel campaigns, collaborate with cross-functional teams, and drive imp...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Finance & Insurance

$140K - $165K *

Lead comprehensive demand generation efforts by managing campaigns, events, and HubSpot systems to enhance pipeline efficiency. Influence strategy and execution for paid media, thereby driving measura...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Shape KPA's demand generation strategy, driving measurable pipeline growth and revenue. Lead a lean team, collaborate across functions, and implement a scalable model that aligns marketing, sales, and...

Lafayette, CORemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$92K - $115K *

Optimize client performance by managing Meta campaigns, crafting compelling copy, and developing strategic testing. Drive client relationships and retention while diagnosing funnel performance to enha...

Arlington, TXRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock potential by leading innovative demand generation strategies that drive pipeline growth and market engagement. Collaborate across departments to optimize campaigns and mentor teams, ensuring al...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate our demand generation efforts by orchestrating targeted marketing strategies that engage key accounts in the Corporate Tech sector. Collaborate with leadership to drive pipeline growth and enh...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Analyze and optimize integrated demand generation strategies for mid-market and enterprise accounts, leveraging AI and emerging technologies to drive pipeline growth and enhance collaboration across m...

Vancouver, BCRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$108K - $130K *

Lead integrated demand generation initiatives to drive pipeline growth, collaborating with Sales and Product Marketing to create impactful campaigns that enhance customer acquisition and expansion, wh...

United StatesRemote

Reposted 6 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$150K - $200K *

Drive global demand generation strategies to transform market demand into a robust pipeline. Lead a data-driven team, optimize website performance, and enhance marketing-sourced revenue across regions...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$105K - $140K *

Drive demand generation efforts by managing paid campaigns and SEO strategies. Collaborate with agencies to optimize budget allocation and enhance website conversion rates, ensuring a steady pipeline...

CanadaRemote

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Elevate our demand generation efforts by executing paid campaigns, optimizing email marketing, and managing events. Analyze performance metrics to enhance lead quality and volume, ensuring impactful m...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$160K - $180K *

Shape the demand generation strategy for the MSP segment, leading a high-impact team to optimize funnel performance and drive revenue growth through innovative marketing approaches and AI tools...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$100K - $125K *

Drive impactful demand generation strategies by executing integrated campaigns, optimizing email marketing, and enhancing website conversion. Collaborate cross-functionally to engage target accounts a...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Demand Generation Manager do?question toggle

    A Demand Generation Manager develops and manages marketing programs that attract prospective customers, generate qualified leads, and contribute to sales pipeline and revenue growth.

  • What skills are important for Demand Generation Manager jobs?question toggle

    Commonly sought skills include B2B campaign strategy, lead generation, marketing automation, CRM and analytics proficiency, budget management, and collaboration with sales and marketing teams.

  • What tools might a Demand Generation Manager use?question toggle

    Depending on the employer, the role may use CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo, along with analytics and advertising tools.

  • Do Demand Generation Manager jobs pay $100,000 or more?question toggle

    Pay varies by employer, location, industry, and experience. Ladders features vetted professional jobs paying $100,000 or more, including eligible Demand Generation Manager opportunities.

  • Where can I find Demand Generation Manager jobs?question toggle

    You can browse vetted Demand Generation Manager opportunities on Ladders and explore roles across industries, company sizes, and locations.