Brand Strategist Jobs

Discover Brand Strategist jobs for experienced professionals ready to shape how organizations connect with customers. Brand strategists research audiences and markets, define positioning, and turn business goals into clear, compelling brand direction. Ladders focuses on vetted professional opportunities with salaries of $100,000 or more, helping you explore senior-level roles where strategic thinking can make a measurable impact.

What Does a Brand Strategist Do?

Brand strategists build and guide the ideas that influence how a company, product, or service is understood. Typical work includes analyzing customer insights and competitors, developing brand platforms and messaging, advising on campaigns, and partnering with creative, marketing, product, and leadership teams. Depending on the organization, the role may focus on corporate brand, product positioning, customer experience, or brand transformation.

Skills Employers Look For

Employers often seek a combination of research, analytical, and creative strengths. Useful capabilities include market and audience research, positioning and messaging, strategic storytelling, presentation and facilitation, campaign planning, and the ability to connect brand recommendations to business outcomes. Experience collaborating across functions and guiding stakeholders through complex decisions is also valuable.

Career Paths and Senior Opportunities

Brand Strategists work in companies, agencies, consultancies, and specialized studios. With experience, professionals may advance into roles such as Senior Brand Strategist, Brand Director, Head of Brand Strategy, or VP of Brand. Responsibilities and compensation vary by employer, location, industry, and scope; Ladders lists vetted roles paying $100,000 or more.

Find Brand Strategist Jobs on Ladders

Explore Brand Strategist openings and related senior marketing and brand leadership opportunities on Ladders. Review each listing for responsibilities, qualifications, location, and compensation details to identify roles aligned with your experience and career goals.

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$200K - $240K *

Innovate with us to lead a dynamic marketing organization, driving brand preference and demand generation. Collaborate across teams to align strategies with commercial goals, ensuring impactful campai...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$95K - $159K *

Drive impactful partnerships across entertainment and culture to enhance brand visibility and consumer engagement. Collaborate with diverse teams and external partners to create innovative marketing s...

Minneapolis, MNRemote

2 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$228K - $412K *

Lead the charge in shaping a strategic portfolio naming ecosystem that enhances clarity and coherence across a rapidly evolving product landscape, driving executive alignment and operational excellenc...

Santa Clara, CARemote

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$221K - $387K *

Lead the charge in adapting global AI product strategies to local markets, ensuring commercial success through tailored solutions, effective sales enablement, and customer engagement. Drive innovation...

Santa Clara, CARemote

4 days ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by owning customer value plans and ensuring adoption, ROI, and product usage for B2B SaaS accounts. Build trusted relationships with stakeholders, drive enablement sessions, and colla...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Elevate your legal career by supporting diverse commercial agreements and compliance matters. Collaborate with stakeholders, manage multiple priorities, and leverage your expertise in software licensi...

Sacramento, CARemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$206K - $261K *

Accelerate the commercialization of AI-driven solutions by leading strategy and planning efforts. Collaborate cross-functionally to define go-to-market frameworks, enhance retailer experiences, and dr...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$234K - $247K *

Join a dynamic team to shape AI-driven solutions for retailers, defining go-to-market strategies and driving cross-functional collaboration to enhance product offerings and market impact...

RemoteRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$96K - $186K *

Drive impactful omnichannel advertising strategies, optimizing campaigns and fostering client relationships. Collaborate with cross-functional teams to enhance performance and deliver data-driven insi...

Hoboken, NJRemote

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Manage complex enterprise sales cycles by engaging senior stakeholders to deliver advanced cybersecurity solutions for regulated industries addressing critical compliance and security challenges...

New York, NYRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$70K - $120K *

Champion strategic initiatives to enhance sales development and marketing operations, driving growth through data-driven insights and cross-functional collaboration. Optimize processes and implement s...

California City, CARemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$98K - $115K *

Shape the future of talent acquisition by developing strategic recruitment plans, sourcing top candidates, and partnering with hiring managers to enhance the hiring process, ensuring a positive candid...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Drive growth by leading integrated marketing strategies across channels, optimizing customer acquisition, retention, and engagement. Collaborate with cross-functional teams to leverage data and techno...

United StatesRemote

Reposted yesterday

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$110K - $220K *

Transform complex challenges into actionable strategies by leading integrated campaigns that align government affairs, communications, and stakeholder engagement to advance business objectives and enh...

Bentonville, ARRemote

3 days ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Grow Product Marketing into a strategic capability, driving go-to-market strategies and product launches. Collaborate across teams to assess needs, create impactful processes, and mentor talent, ensur...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $275K *

Lead strategic business development efforts, fostering relationships with government agencies and partners to drive R&D initiatives and align with GE Aerospace's technology roadmap. Manage opportuniti...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Aerospace & Defense

$80K - $110K *

Lead high-profile projects from concept to completion, ensuring quality, budget, and timing through collaboration across teams. Drive efficiency, support junior members, and optimize processes for exc...

RemoteRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Media

$190K - $225K *

Elevate your career by joining a dynamic Conflicts Team, where you'll analyze complex conflict reports, advise on risk management, and enhance ethical practices in a fully remote environment, ensuring...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Legal & Accounting

$100K - $120K *

Join our Strategy team to tackle critical business priorities, leveraging your analytical skills to influence decisions across operations, finance, and marketing. Own workstreams from analysis to exec...

Atlanta, GARemote

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$115K - $194K *

Lead the technical strategy for strategic partnerships, transforming partner needs into integrations and influencing product design. Collaborate with R&D to evaluate AI models and enhance GitLab's off...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$160K - $190K *

Lead the charge in defining and executing enterprise AI architecture strategy, ensuring scalable, ethical AI integration across platforms. Drive innovation through Generative and Agentic AI, aligning...

Florida, USRemote

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$90K *

Lead the charge in driving field marketing initiatives that convert events and partnerships into qualified sales opportunities, collaborating closely with sales teams to optimize pipeline contribution...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$152K - $190K *

Lead the charge in product strategy and outcomes across diverse portfolios, connecting customer needs with business objectives. Develop and mentor a team of Product Managers while driving impactful pa...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$175K - $185K *

Shape the future of product marketing by crafting compelling narratives and strategies. Collaborate with cross-functional teams to translate technical capabilities into impactful content and drive suc...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Shape the future of finance by leading FP&A, accounting, treasury, and regulatory reporting for a dynamic fintech company. Drive strategic financial narratives and build a high-performing team to scal...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Brand Strategist do?question toggle

    A Brand Strategist researches audiences and markets, defines brand positioning and messaging, and helps organizations apply a consistent brand direction across products, campaigns, and customer experiences.

  • What qualifications are common for Brand Strategist jobs?question toggle

    Requirements vary, but employers commonly value experience in brand strategy, marketing, communications, research, or a related field, along with strong analytical, writing, presentation, and collaboration skills. Some senior roles may request a relevant degree or a portfolio of strategic work.

  • Where do Brand Strategists work?question toggle

    Brand Strategists work in in-house marketing teams, advertising and branding agencies, consultancies, and other organizations that need expertise in positioning, customer insight, and brand growth.

  • How can I find Brand Strategist jobs paying $100,000 or more?question toggle

    Use Ladders to explore vetted professional job listings with salaries of $100,000 or more. Check each posting for compensation, experience requirements, responsibilities, and location, since details vary by role.

  • What roles can follow a Brand Strategist position?question toggle

    Depending on experience and organization structure, Brand Strategists may progress to Senior Brand Strategist, Brand Director, Head of Brand Strategy, or VP of Brand roles.