USA Head of Marketing - LOVE CORN Location: Ho-Ho-Kus, NJ (Mon - Thur in office)
Reports to: Co-Founder & CEO
Role OverviewYou will lead LOVE CORN's digital-first and brand-forward marketing strategy, driving awareness, engagement, and conversion across all touchpoints. This person will own the consumer journey online-to-retail - building digital campaigns that spark discovery, generate trial, and accelerate velocity at retail - while elevating LOVE CORN's brand story, voice, and cultural relevance.
You'll lead brand-building, social media, performance marketing, content, influencer, retail media, and partner with sales to support retailer priorities. This role requires a hands-on digital and brand leader - a strategist, storyteller, and performance optimizer rolled into one.
This role is for a doer. You will have a small but nimble team to manage and need to have a bias for action and a roll your sleeves up mindset.
Key ResponsibilitiesBrand Marketing & Strategy- Own LOVE CORN's brand positioning, ensuring consistency across digital, retail, packaging, partnerships, and earned media.
- Strengthen brand storytelling across all channels - bringing LOVE CORN's playful, joyful personality to life through content, campaigns, and creator partnerships.
- Build breakthrough brand campaigns that drive awareness, household penetration, and retailer excitement.
- Develop quarterly retailer plans that support development and execution of 360 marketing activities for our top retail customers.
- Lead marketing initiatives integrating digital, social, influencer, shopper, and experiential marketing.
- Lead consumer insights work to understand motivations, usage occasions, and cultural trends that shape brand strategy.
- Partner with founders to evolve brand identity, tone of voice, and creative direction as the brand scales.
Digital & Performance Marketing- Own and scale LOVE CORN's digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop.
- Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals.
- Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships.
- Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN's consumer database and build loyalty.
Retail & Shopper Marketing (Digital-Forward)- Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation).
- Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (brand + digital + shopper).
- Track and optimize ROI across retail media and digital spend.
- Translate brand campaigns into velocity-driving retail moments that excite buyers and shoppers.
Data, Insights & Analytics- Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth).
- Leverage consumer insights and category data to guide brand strategy, content, and campaign optimization.
- A/B test campaigns and creative to constantly improve outcomes.
Leadership & Collaboration- Manage and mentor a small, high-performing team (digital advertising, community, content & design).
- Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns).
- Present brand, digital, and marketing updates to the board and executive team.
Qualifications- 8+ years of digital and brand marketing experience within food & beverage or CPG; startup/challenger brand experience preferred.
- Proven success in building and scaling brand campaigns that drive awareness, household penetration, and retail velocity.
- Proven success in performance marketing, scaling ROAS-positive paid social/search, and managing CRM/retention programs.
- Experience leading Amazon, Instacart, and retail media marketing.
- Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities.
- Ability to translate brand and digital campaigns into retail results (velocity, distribution growth, incremental displays).
- Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making.
- Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy.
