Job title: US Associate Director, Digital Marketing, Respiratory

• Grade: L3-2

• Hiring Manager: Haris Qamar

• Location: Cambridge, MA

About the Role 

The US Associate Director, Digital Marketing will be responsible for leading the development, and measurement of key Provider/Patient marketing strategies, tactics and content to support both Asthma and COPD indications. A key responsibility will be to develop marketing content that complements the salesforce and enable accurate Omnichannel experience for our customers NPP (Non-Personal Promotion). 

This position will have direct interface with GTMC, Provider and Patient Experience teams, and agency teams.

Reports to the Head of Product Strategy for Respiratory. 

Main Responsibilities 

• Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics 

• Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions. 

• Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments 

• Provide clear strategic direction to internal partners (e.g. GTMC) and agencies on channel mix selection, content development, and tactical execution 

• Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations 

• Work closely with internal partners (e.g. GTMC) to develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives 

• Foster strong collaboration with internal stakeholders and cross-functional teams (e.g. GTMC) to ensure brand alignment and execution excellence 

About You

Basic Qualifications 

• Bachelors Degree

• 5 years of experience in marketing, product and/or brand management

• Strong analytical and problem-solving skills  

• Ability to work effectively in a fast-paced, collaborative environment 

• Excellent communication and interpersonal skills 

Preferred Qualifications: 

• Product Launch Experience

• Previous experience in pharma, biopharma, biotech or healthcare experience

• Media mix optimization experience

• Respiratory (and Biologic) Experience  

• Understanding of market research, creative development, and experience with the regulatory review/approval process 

• Comprehensive understanding of the key dynamics driving the US health care environment 

• Cross-functional collaboration ability

• Digital Marketing expertise

• Competitive market experience 

• Alliance co-promote experience 

The salary range for this position is:

All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.