Interpublic Group

SVP, Analytics

Interpublic Group$150K — $200K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in digital analytics or market research, preferably in an agency setting
  • Coursework in marketing analysis, journalism, PR, statistics, or social science is preferred
  • Basic understanding of communications, digital marketing, and news media
  • Strong communication, organizational, and time-management skills
  • Experience or interest in data visualization tools
  • Ability to recognize and investigate data trends
  • Demonstrated enthusiasm for digital, social, and earned media analytics

Responsibilities

  • Lead and manage insights and analytics team to deliver client work
  • Provide strategic recommendations to enhance social media and earned media campaigns
  • Measure campaign success using analytics platforms and suggest optimizations
  • Analyze media coverage using Excel for trend identification
  • Uncover strategic insights using digital analytics techniques as a data journalist
  • Collaborate with team members to synthesize data and assist in report creation
  • Understand client needs and industry trends to inform strategies

Benefits

  • Opportunity for creative problem-solving in a dynamic work environment
  • Potential for professional growth and development in a leading analytics team
  • Engagement in award-winning client projects
  • Exposure to a diverse client set and industry best practices
  • Collaborative environment with experienced team members
Full Job Description
What You'll Do:
  • Each day will be dynamic and full of strategic decisions, constantly changing priorities and creative discovery. You will be accountable to:
  • Help lead the insights and analytics team, directing and managing multiple analysts to deliver award-winning client work on time and on budget
  • Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving social media and earned media campaigns
  • Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
  • Use Excel to the max, analyzing media coverage for trends and patterns that inform recommended actions
  • Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement
  • Work closely with other junior and senior team members to compile, synthesize and analyze data sets. As well as, assisting with report creation and presenting to the client.
  • Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
  • Understand social channels and identify emerging opportunities for a diverse client set

What you have:
  • Coursework in some form of marketing analysis, journalism, PR, mathematics, statistics and/or social science is preferred
  • Basic understanding of principles of communications, digital marketing, and news media
  • Strong verbal and written communication, organizational and time-management
  • Experience working with or interest in data visualization tools and creative ways to display information
  • Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
  • Show enthusiasm, passion and curiosity about digital/social/earned media analytics
  • Possess critical thinking and problem-solving skills
  • Know how to prioritize and be adaptive to change
  • Be highly motivated and eager to learn

Requirements:
  • 10+ years of experience in digital analytics, market research or related field; agency experience preferred
  • You must have knowledge and be comfortable working in Microsoft Office tools, specifically Excel. You must know what a Pivot Table is and know how to use it.

About Interpublic Group

Interpublic Group Careers

Join the vibrant team at Interpublic Group, a global leader in modern marketing solutions and advertising, where innovation meets diversity in every project we undertake. At Interpublic Group, we offer more than just job opportunities; we provide a platform for professional growth and leadership development in an environment that values diversity and inclusion.

Work You’ll Do

Embark on a career with Interpublic Group and be part of a team that’s dedicated to creating impactful marketing that resonates worldwide. Our professionals enjoy a culture of collaboration and respect that supports both personal and professional growth.

Transform Your Career

At Interpublic Group, you’ll work alongside the brightest minds in the industry, utilizing your skills to influence major brands and markets. Our commitment to innovation and diversity is evident in our dynamic team environment where your unique perspective adds value to our collective goals.

Lead with Innovation

Step into a role where your creativity and strategic thinking lead to groundbreaking marketing solutions. Interpublic Group is at the forefront of the advertising industry, where each team member is encouraged to challenge the status quo and push boundaries through innovative thinking and leadership.

Collaborate on a Global Scale

Join forces with talented professionals from around the world to deliver marketing solutions that make a difference. Interpublic Group’s global presence offers unparalleled opportunities for networking and professional development, making it an ideal place to advance your career.

Interpublic Group’s Commitment to Professional Development

We are dedicated to nurturing your career ambitions through comprehensive training programs, diversity training, and leadership workshops. Whether you’re seeking an internship, a full-time position, or leadership roles, Interpublic Group provides the tools and resources to achieve your career milestones.

Innovative Work Environment

Dive into a culture that prizes innovation and creativity. At Interpublic Group, you’ll have access to cutting-edge tools and technologies that empower you to deliver exceptional results. Our supportive environment is designed to foster innovation, allowing you to bring your most creative ideas to life.

Be Part of a Great Team

Our team at Interpublic Group is our greatest asset. We thrive on the diversity of our employees and the fresh perspectives they bring. You’ll find that our inclusive culture and commitment to equality create a welcoming atmosphere for all team members.

Future-Proof Your Career

With Interpublic Group, your career is equipped for the future. Embrace opportunities that will hone your skills, from hands-on projects to global client engagements. Our commitment to your growth ensures that your career journey is as limitless as your ambitions.

Explore Job Opportunities and Internships

Ready to take the next step? Explore the array of job opportunities and internships available at Interpublic Group. From entry-level positions to executive roles, our diverse range of opportunities ensures that there’s a fit for every skill set and career level.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We are always on the lookout for passionate, curious, and innovative team players who are ready to make an impact.

Keep Up to Date

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Learn more about Interpublic Group
Size
55,600 employees
Market Cap
$12.8 billion
Industry
Net Income
$351.1 million
Founded
1902
5 Year Trend
+2.5%
Revenue
$9 billion
NASDAQ

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