What you'll do

Excellence in organic & agentic search is one of the pillars of our overall Growth strategy and is of vital importance for our site traffic generation. The Senior SEO/AEO Manager, Content, is a key member of the Growth team, responsible for driving and optimizing our organic search activities. This position will contribute to building and executing the Docusign SEO/AEO strategy with a strong focus on content and Answer Engine Optimization (AEO) within an international scope, in partnership with the Global SEO & AEO team, and will work with varied stakeholders to ensure its successful implementation. This person will fully support the channel objectives to drive high quality traffic to Docusign.com to accelerate revenue growth with a primary focus on profitability. The ideal candidate will also connect with Content Marketing colleagues to fully exploit all SEO and AEO opportunities across our international markets, including Brazil, the UK, France, Germany, Australia, the US and Canada. This person will play a key role within the Growth team and collaborate closely with the broader Marketing, Content and PLG teams to help create a best-in-class program.

This position is an individual contributor role reporting to Global SEO Director.

Responsibility

• Create and execute the Docusign SEO/AEO Content strategy, ensuring alignment with Docusign Performance Marketing initiatives, Global SEO/AEO, Content, Analytics, Operations, and PLG Engineering
• Lead and drive the day-to-day Docusign SEO operations for content and off-site SEO with KPI and goal accountability by monitoring and reporting US performance to Leadership
• Initiate SEO projects (relating to content, UX, Digital PR, etc) to grow a multimillion-dollar revenue channel by addressing on-page, technical, and offsite elements
• Stay abreast of the evolution of search and answer experiences (e.g., new SERP features, AI Overviews, Search GPT, etc) and lead Answer Engine Optimization (AEO) initiatives globally to future-proof our traffic generation programs
• Influence, challenge and create change across the broader global SEO/AEO, Content and PLG roadmaps to achieve goals and mitigate risk to traffic and revenue
• Serve as the voice of Content SEO/AEO in the Docusign offices, responsible for evangelizing SEO & AEO, driving best practice definition and execution, including training internal stakeholders
• Manage the international scope of content SEO/AEO, ensuring strategies are localized and effective across diverse global markets to drive scalable growth

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of hands-on Content-focused SEO/AEO or Traffic Generation experience (either agency or client side)
• Experience with some or all of these SEO tools/platforms Google Search Console, Bing Webmaster Tools, SEMrush, Screaming Frog, Confluence, JIRA, Tableau and Google Analytics
• Experience developing and overseeing content strategies that resonate with target audiences and align with brand objectives
• Experience overseeing the planning, execution, and delivery of SEO/AEO content projects ensuring alignment with business objectives and timeline
• Experience managing SEO/AEO agency for all content requests
• Experience assessing and allocating resources effectively to meet project demands
• Experience analyzing project data to identify trends, measure success, and inform future strategies
• Experience preparing and presenting reports to senior management and stakeholders
• Experience serving as the primary point of contact for all SEO content production related communications
• Experience fostering a collaborative and high-performing team environment

Preferred

• Advanced content, writing & editing skills
• AI first mindset
• Leadership presence with an ability to articulate a coherent, logical, and well-orchestrated SEO/AEO vision all while adapting to the specific Docusign situation
• Ability to influence leaders to prioritize SEO/AEO content strategies within their larger objectives
• Demonstrated passion for SEO/AEO and eCommerce/performance marketing
• Embraces and thrives in an international working environment as a result of understanding the complexities of a large, global organization
• Extremely analytical, data driven and a clear, independent thinker
• Interested in the broader business context
• Strong time management, planning and organizational skills
• Ability to work well under pressure and within tight deadlines

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $132,700.00 - $206,800.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

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