What You'll DoAs a Senior Product Manager, you'll spearhead the development and success of our dealer software products-such as CRM, lead management, inventory systems, and insight tools including multi-channel attribution modeling and CDP. You'll oversee the entire product lifecycle, from design to delivery and performance management, driving the product vision to meet customer needs, optimize revenue and profit, and align with business goals while delivering innovative solutions that support commercial expectations and corporate growth.
- Own the end-to-end product strategy for our dealer-focused CRM, its integrations with inventory / sales-management platforms, and next-generation lead-management capabilities, driving AI-powered routing, scoring, and nurture workflows that lift dealer conversion rates.
- Define, instrument, and achieve target KPIs (speed-to-lead, AI-qualified-lead rate, revenue per opportunity, NPS).
- Lead cross-functional squads to embed generative-AI chat experiences and autonomous agents into consumer and dealer touch-points, ensuring responsible-AI controls.
- Map and evolve the event-driven data layer, APIs, webhooks, and pub/sub messaging that enables real-time automation across websites, marketplaces, and the CRM.
- Collaborate with engineering, design, data science, and sales to build and launch impactful solutions.
- Act as the subject-matter expert, guiding user-acceptance testing and defect resolution.
- Analyze market trends and customer feedback to shape product strategy.
- Communicate progress and demo new features to internal and external audiences.
- Optimize products post-launch by tracking revenue, usage, and dealer-success metrics.
- Partner with teams to create prototypes and define minimum viable products for quick value delivery.
What We're Looking ForWe're seeking a skilled Senior Product Manager with a passion for dealer software and a knack for turning complex needs into clear solutions. You'll bring experience in product management and a customer-focused mindset to help our commercial products thrive.
- Partner with teams to create prototypes and define minimum viable products for quick value delivery.
- Bachelor's degree in product management, business, computer science, or a related field.
- 6 + years of product-management experience with at least 3 years leading CRM, marketing-automation, or AI-driven workflow products.
- Proven success launching AI or machine-learning features (e.g., conversational interfaces, predictive lead scoring, automated outreach).
- Expertise in outcome-prioritization frameworks and modern product-discovery methods.
- Fluency with low-code orchestration / workflow-automation tooling, event-streaming architectures, and API-first integration patterns.
- Experience with experimentation, A/B testing, and data-driven iteration; comfortable with BI and product-analytics dashboards.
- Familiarity with tools like JIRA, Aha!, Figma, Miro, and SQL; bonus for experience instrumenting LLMs via Python or TypeScript.
- Strong communication skills for executive and technical audiences.
- Comfort with Agile Scrum or Kanban; excellent organizational skills to juggle multiple priorities.
- A passion for dealer workflows, digital marketing, and measurable commercial impact.
So come and join our team - because every role is a big role in our plans to go big.
Department Product Locations Toronto, ON
