OverviewLutron is seeking a strategic, creative, and relationship-driven Senior Marketing Manager of Brand Engagement & A&D (Architecture & Design) Partnerships to join our team. In this role, you will lead the development of high-impact campaigns and engagement strategies that elevate brand affinity and drive growth in residential product specifications. This role blends creative concepting, audience insight, and industry relationship-building to shape how Lutron shows up and drives demand across the customer journey-through creative campaigns, thought leadership, experiential activations, and strategic brand collaborations that inspire and influence.
Responsibilities Creative & Strategic Campaign Development - Develop integrated marketing campaigns that drive awareness, engagement, and action with high-value audiences across the residential A&D ecosystem
- Collaborate with internal Communications team on the creative campaign strategy and deliverables
- Identify and pursue market opportunities for co-branding, partnerships, or sponsorships with third-party brands aligned with Lutron values and luxury positioning
- Develop budget recommendations across partnership and engagement opportunities, balancing brand value, expected outcomes, strategic priorities, and available resources
- Evaluate partnership proposals and activation opportunities, bringing clear recommendations to team leadership for review and approval when appropriate.
- Work in tandem with the paid media lead to amplify brand engagement efforts across digital, print, and social channels-ensuring reach, consistency, and measurable outcomes
- Spearhead influencer campaigns and thought leadership opportunities aligned with brand values and audience interests
- Coordinate the execution of events and brand activations in partnership with internal teams and agency support
- Evaluate campaign performance and engagement metrics; deliver insights and recommendations to inform future brand efforts
Customer Insights & Journey Optimization - Gather and synthesize qualitative insights from the A&D community and luxury homeowners to inform campaign strategy, messaging, and content development
- Identify unmet needs, preferences, and opportunities to better position the brand among A&D specifiers and homeowners
- Collaborate with UX, product, and sales teams to identify and address friction points during product discovery, education, and specification
- Serve as an internal voice of the residential A&D audience-gathering insights, feedback, and unmet needs
Industry Relationship Building - Build relationships with design industry media, tastemakers, and principal-level influencers to drive joint marketing initiatives, events and earned media opportunities
- Identify high-impact sponsorships, collaborations, and industry moments that align with the brand
- Negotiate with partner organizations, influencers, agencies, and industry representatives to develop mutually valuable partnerships that align with Lutron's brand standards, strategic objectives, and budget expectations
- Work with A&D industry influencers and agency partners to develop product tradeout agreements and content collaborations such as interviews, thought-leadership pieces, and video testimonials
- Represent Lutron in partner conversations, ensuring commitments, deliverables, financial terms, and engagement expectations are clearly defined and effectively managed
- Coordinate with internal ambassadors and subject-matter-experts to represent brand at key events and contribute to editorial and content opportunities
Qualifications- Comfortable with creative strategy; able to conceive of novel brand experiences and partnership opportunities and connect them to audience passion points and business outcomes
- Experience managing marketing, partnership, sponsorship, or event budgets, including making financial recommendations and evaluating tradeoffs across competing opportunities
- Ability to negotiate partnership terms with external organizations, agencies, influencers, or industry partners while maintaining strong relationships and brand alignment
- Demonstrated ability to connect brand campaigns and creative activations to measurable business outcomes through data-driven analysis and performance measurement
- Strong cross-functional leadership skills, with the ability to align internal stakeholders and external partners around shared goals, roles, and measures of success
- Bachelor's degree required; preferably in Marketing, Communications, or a related field
- 10+ years of relevant work experience in Marketing and related fields
- Proficiency in MS Suite and familiarity with various web, email, and social media platforms and associated analytics tools (Salesforce Marketing Cloud, Google Analytics, etc.)
- Willingness to travel up to 20% of the time
- You are authorized to work in the U.S. and will not require Lutron to sponsor you for any work visa, such as an H-1B, either immediately or at any time in the future. Lutron does not offer work visa sponsorship for this position.
Starting pay: $165,000- $205,000 per year; Lutron's employee benefits include 401k match, health, dental, and life insurance, paid vacation (amount based on tenure with the company), flexible spending accounts, and tuition reimbursement programs.
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