Job DescriptionPosition Title: Sr. Manager, Partner Communications
Location: Dallas, TX
Your role The Sr. Manager, Partner Communications is a strategic, high-visibility role for a seasoned communications leader who thrives in a builder's environment and is someone who can look at a blank canvas and create something compelling, structured, and measurable.
In this role, the Sr. Manager will help build and execute partner communications across our Americas partner ecosystem, spanning OEMs, VARs, Agents, Resellers, and GSIs. They will help shape how Digital Realty shows up for and with our partners, building messaging frameworks, content engines and delivery that help partners recruit, onboard, activate, and grow. A critical part of this role is collaborating with global campaign and product marketing teams to adapt enterprise-level initiatives for partner audiences, translating global go-to-market campaigns into partner-ready messaging, content, and delivery plays that resonate across partner types, tiers, and go-to-market motions. They will report to the Director, AMER Partner Marketing and will operate as the central communications point for partner communications across the Americas.
What you'll do - Construct and execute a comprehensive, multi-channel partner communications strategy aligned to GTM priorities and revenue goals, spanning partner segmentation across OEMs, VARs, Agents, Resellers, and GSIs, establishing persona-based messaging frameworks for executive (C-suite), business, and technical audiences within partner organizations.
- Develop structured partner segmentation models based on partner type, tier, and lifecycle stage, defining tailored communication journeys that optimize messaging across the full partner funnel.
- Serve as the central communications lead for partner in AMER , working closely with Alliances, Channel Sales, Product Marketing, Field Marketing, PR, and Enablement teams to unify messaging, amplify partner value propositions, and ensure consistency and executional excellence.
- Influence senior leaders and key stakeholders to align on priorities, narrative, and timing, leading cross-functional initiatives through influence rather than direct authority.
- Oversee development and distribution of high-impact partner communications, including partner newsletters and emails, awards submissions, announcements, campaign toolkits and sales plays, and enablement content and product launch communications.
- Assist KPI tracking across engagement and business impact, from open/click rates and engagement scores, to partner activation and enablement completion, to pipeline influenced and revenue contribution, using insights to continuously refine segmentation, cadence, and messaging effectiveness.
- Establish communication frameworks, governance models, and editorial calendars to reduce noise, improve partner experience, and ensure scalable, repeatable communication processes across regions and partner types.
- Influence consistent global-to-regional collaboration and alignment while enabling meaningful localization across AMER, EMEA, and APAC partner ecosystems.
- Partner with global campaign and product marketing teams to adapt enterprise campaigns for partner audiences, translating global go-to-market initiatives into partner-ready toolkits, messaging, and delivery assets that map to partner types, tiers, and routes to market, ensuring relevance and impact at every stage of the partner engagement cycle.
What you'll need- Bachelor's degree in Marketing, Communications, Business, or a related field
- 8-12+ years of experience in B2B marketing or communications within the technology industry.
- 5+ years of experience in partner/channel marketing, alliances, or ecosystem communications, with a proven track record working with complex partner ecosystems including OEMs, VARs, CSPs, Resellers, Agents, and GSIs.
- Deep understanding of partner GTM models and channel dynamics, with demonstrated ability to build persona-based messaging frameworks and persona-to-content strategies across partner types and tiers.
- Experience designing and executing multi-channel communications strategies at scale, with strong expertise in partner segmentation, journey mapping, and lifecycle marketing.
- Exceptional written and verbal communication skills, with the ability to write for both executive and technical audiences, established proficiency to translate technical concepts into clear, compelling narratives.
- Proven capacity to lead cross-functional initiatives and influence senior stakeholders (VP, SVP, C-level) without direct authority.
- Analytical skills with a demonstrated ability to work with internal partners to connect communications to pipeline and revenue impact.
- Proficiency with modern marketing and partner technology stacks, including marketing automation, Salesforce CRM, partner relationship management tools, and analytics platforms.
- Track record of building new programs or meaningfully transforming existing strategies; experience in data center, cloud, AI infrastructure, networking, or enterprise IT is strongly preferred.
- Demonstrated experience adapting global marketing campaigns for partner audiences, including localizing messaging, tailoring content for partner delivery channels, and developing campaign toolkits that enable scalable, partner-led activation across regions.
ResponsibilitiesThe individual in this role is responsible for overseeing the end-to-end content strategy, from planning and localization to execution and performance analysis. They manage editorial calendars, ensuring all content initiatives are timely and aligned with broader marketing objectives. The role requires developing compelling case studies, supporting the execution of localized campaigns, and maintaining high standards of copywriting and content review. Close collaboration with stakeholders across regions is vital to ensure content resonates with diverse audiences and adheres to brand guidelines. The marketer will also leverage data-driven insights to refine content approaches, utilize marketing automation tools for campaign delivery, and ensure content is effectively distributed across social media and other channels.
Qualifications- 7-10 years of experience in content management or marketing, preferably in a multi-regional or global context- Demonstrated expertise in copywriting, content editing, and managing editorial calendars- Proven ability to write and localize content for various markets and channels- Strong knowledge of data-driven campaign reporting and analytics- Familiarity with marketing automation platforms such as Marketo- Excellent collaboration skills with global, regional, and subregional teams
