IHG

Senior Manager Masterbrand Content Strategy & Production

IHG$90K — $105K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's or master's degree in a relevant discipline or equivalent experience.
  • Significant creative production experience, particularly within global brands or agencies.
  • Strong understanding of production budgets, vendor negotiations, and financial reconciliation.
  • Confident in reviewing and ensuring campaigns meet brand and performance criteria.
  • Strong stakeholder collaboration and project management capabilities.
  • Good knowledge across various integrated marketing channels and asset requirements.
  • Familiarity with emerging technologies in content production, especially AI-enabled workflows.

Responsibilities

  • Lead global photo, video, and content production from project brief to final delivery.
  • Translate marketing goals into comprehensive production briefs and timelines.
  • Collaborate with various internal teams to ensure strategic alignment and brand consistency.
  • Advise on the suitable production model considering various factors like quality and cost.
  • Manage the entire workflow, including briefings, estimates, and supplier delivery.
  • Guide stakeholders through project milestones with clear recommendations and updates.
  • Establish templates and standards to enhance quality and efficiency in production.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • Paid time off for work-life balance.
  • 401K retirement savings plan with employer contributions.
  • Hybrid work structure with flexible office attendance.
Full Job Description
Job Description

Lead global photo, video and content production across IHG Hotels & Resorts, turning marketing and brand briefs into high-quality, channel-ready assets. This role manages projects from brief to delivery, balancing creative brand strategy, commercial discipline, brand governance and stakeholder alignment across global and regional teams.

Your day to day
  • Lead end-to-end global photo, video, social-first and campaign content production, from brief through final delivery.
  • Translate marketing and brand objectives into clear production briefs, deliverables, timelines, budgets, usage requirements and success measures.
  • Partner with brand, marketing, media, social, localization, legal, procurement and agency teams to keep work strategically aligned and on brand.
  • Recommend the right production model for each brief, balancing generative ai, quality, speed, cost, risk, brand fit and channel performance.
  • Manage partner briefing, estimates, scopes, schedules, supplier delivery, budgets and cost trade-offs with commercial discipline.
  • Guide stakeholders through key milestones, decision points, feedback and approvals, providing clear recommendations throughout delivery.
  • Shape shot lists, visual references, scripts, storyboards, capture plans and edits so outputs are distinctive, brand-right and commercially effective.
  • Partner with brand, marketing, media, social, localization, legal, procurement and agency teams to keep work strategically aligned and activation ready.
  • Partner on talent releases, image rights, usage terms, AI riders and renewals, while supporting scalable AI-forward production workflows.
  • Establish repeatable workflows, templates, checklists and standards that improve quality, speed, consistency and cost discipline.


What we need from you
  • Bachelor's or master's degree in a relevant discipline, or equivalent education and professional experience.
  • Significant experience in creative production, content strategy, brand marketing and multi-channel campaign delivery, ideally within a global brand, in-house studio, agency or consumer-facing business.
  • Strong understanding of production budgets, scopes, schedules, talent usage, licensing, rights management, supplier briefing, vendor negotiations and financial reconciliation.
  • Confident reviewing campaign briefs, shot lists, concepts, edits and final assets to ensure work is on brief, on brand, channel-ready and commercially useful.
  • Strong stakeholder and project management skills, with the ability to prioritise, consolidate feedback, influence partners and manage multiple workstreams with confidence.
  • Good knowledge of integrated marketing channels and asset requirements across digital, social, paid media, CRM, web, PR, experiential and partner marketing.
  • Comfort with emerging production models and technologies, including AI-enabled content creation, image generation, content adaptation, modular video, automation and scalable workflows, with an understanding of associated brand, legal and usage considerations.
  • Proficient in Microsoft 365, Teams, SharePoint, PowerPoint, Excel, Smartsheet or equivalent workflow tools; experience with DAM platforms, Figma, Adobe Creative Cloud, Smint, Censhare, production budgeting tools or project management systems is a plus.


Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $90k to $105k. This role is also eligible for bonus pay. We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

#LI-AA5

About the Team

About IHG

InterContinental Hotels Group (IHG) is a British multinational hospitality company that operates a portfolio of hotel brands, including InterContinental, Crowne Plaza, Holiday Inn, and Kimpton Hotels & Restaurants. The company was founded in 2003 as a result of the merger between British hotel company Six Continents and the hotel and restaurant business of the American conglomerate Bass. IHG is headquartered in Denham, England, and has operations in more than 100 countries. The company's brands cater to a range of travelers, from budget-conscious to luxury-seeking.
Learn more about IHG
Size
40,000 employees
Industry

Similar Jobs

More Jobs at IHG

More Hospitality & Recreation Jobs

Find similar Senior Manager Masterbrand Content Strategy & Production jobs: