Job DescriptionThe
Senior Manager, Channel Expansion & Operations is responsible for shaping the future channel strategy for the Amex Business brand by identifying, testing, and scaling innovative ways to reach and engage business customers. This role will lead a strategic agenda to uncover new opportunities across emerging platforms, partnerships, and content experiences that drive incremental awareness and consideration while informing the long-term evolution of our brand marketing strategy. Working cross-functionally with Brand, Content, Media, Enterprise Marketing, and Digital teams, this leader will champion innovation, translate insights into actionable growth opportunities, and help build scalable approaches for expanding our marketing footprint. This role will also oversee operational excellence across Amex Business social channels, ensuring efficient processes, governance and best practices that enable high-quality execution and support continued channel growth.
ResponsibilitiesResponsibilities- Lead the exploration, evaluation, and pilot execution of new brand-led marketing channels (e.g., emerging platforms, partnerships, content formats) to drive incremental B2B awareness and consideration
- Develop and scale a structured test-and-learn agenda, using data and insights to inform channel expansion decisions
- Partner with internal marketing and content teams to tailor and optimize messaging for new and existing channels
- Own end-to-end channel operations for Amex Business social platforms (Facebook, LinkedIn, Instagram), ensuring consistent execution and performance
- Align across marketing teams to standardize campaign processes, controls, and channel best practices
- Monitor, analyze, and report on channel performance; translate insights into actionable optimizations and strategic recommendations
- Drive operational excellence by identifying inefficiencies and implementing scalable workflows, tools, and solutions
- Stay current on industry trends, platform updates, and competitive activity to inform innovation
- Manage external agencies and platform partners to deliver impactful and innovative plans
- Lead and develop direct reports and/or contractors, fostering a high-performing and collaborative team environment
Qualifications- 5+ years of experience in marketing, digital, or content strategy, preferably in B2B environments
- Strong background in social media and experience with organic and/or paid campaigns
- Experience with new and emerging marketing channels, e.g., Reddit, LLMs, podcasts, Substacks, etc.
- Proven ability to launch new initiatives and operate effectively in ambiguous, fast-paced environments
- Strong analytical, project management, and problem-solving skills
- Ability to build and manage marketing processes, including governance and compliance
- Demonstrated ability to influence cross-functional stakeholders and lead change
- Excellent communication and presentation skills, including senior leadership engagement
- Experience managing agencies and external partners
- People leadership experience with a focus on development and team engagement
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
