OverviewThe
Sr. Manager, Social Media, Influencers and Talent for
HEYDUDE is responsible for leading the brand's social media, influencer marketing, and talent partnership strategy. This role drives cultural relevance, brand engagement, and consumer advocacy by developing integrated programs across owned, earned, and influencer channels. Reporting within the Marketing organization, this leader partners cross-functionally to deliver impactful storytelling and measurable business results.
What You'll Do- Lead HEYDUDE's organic social media strategy across key platforms, ensuring alignment with brand objectives, seasonal priorities, and product launches.
- Develop and execute integrated social, influencer, and talent marketing programs that drive engagement, brand awareness, and consumer advocacy.
- Partner closely with Brand Marketing, Coordinated Marketing, Creative, Commercial Marketing, PR, and Paid Media teams to ensure consistent storytelling and campaign amplification.
- Build, manage, and optimize relationships with creators, influencers, celebrities, athletes, and cultural partners that authentically connect with target audiences.
- Oversee influencer and talent budgets, contracts, deliverables, and agency partnerships while ensuring strong operational execution.
- Monitor consumer trends, social platform evolution, and cultural moments to identify opportunities that strengthen brand relevance and innovation.
- Measure and analyze social, influencer, and talent program performance, translating insights into actionable recommendations and future strategies.
- Lead, coach, and develop a high-performing team, fostering collaboration, accountability, creativity, and continuous growth.
What You'll Bring to the Table- Bachelor's degree in Marketing, Business, or a related field, or equivalent relevant experience; MBA preferred.
- Minimum 8+ years of digital, social media, influencer, or related marketing experience, preferably within consumer brands.
- Minimum 3+ years of people leadership experience with a demonstrated ability to develop and lead high-performing teams.
- Deep knowledge of major social media platforms, influencer ecosystems, talent partnerships, and emerging digital trends.
- Proven ability to create and execute cross-platform campaigns that drive measurable results, including engagement, audience growth, brand perception, and business impact.
- Strong analytical capabilities with the ability to translate complex performance data into actionable business insights and strategies.
- Excellent project management, organizational, stakeholder management, and cross-functional leadership skills.
- Experience managing agencies, budgets, contracts, and external partners in a fast-paced, dynamic environment.
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Title: Sr. Manager, Social Media, Influencer & Talent
Salary or Pay Range: $139,000 - $149,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
