About the RoleWe are looking for an experienced, autonomous field marketing manager to lead and execute all field marketing initiatives across the West Region. This is not an entry-level field role: it requires someone who brings deep B2B cybersecurity experience, understands partner ecosystems, and operates independently, with minimal day-to-day direction.
The ideal candidate will own the full spectrum of regional marketing strategy and execution, from live and virtual events to partner programs, pipeline acceleration, and alignment with sales teams and executive stakeholders. You will have a proven track record of influencing the pipeline, championing creative programs, and using advanced tools to measure impact and iterate.
What You'll Do- Own the West Region marketing strategy: Develop and execute a 12-month integrated plan aligned to sales priorities, go-to-market strategy, and regional opportunities. Translate business goals into actionable, persona-informed programs that address key buyer pain points across the customer lifecycle.
- Design and deliver high-impact events and experiences: Plan and execute CISO dinners, roadshows, roundtables, golf outings, sporting events and show activations. Own all logistics, contracts, vendor management, and follow-up. Lead pre-event preparation and coordinate communications with sales, SDRs (sales development representatives), executives, and partners. Upload leads, work with marketing operations to confirm proper tracking, and report on pipeline influence and outcomes.
- Align closely with sales and channel teams: Collaborate with account executives and channel account managers to connect field marketing with sales motions. Participate in pipeline reviews, QBRs, and planning sessions. Proactively identify whitespace opportunities and activate programs that accelerate deals. Understand and support ABM strategies.
- Develop and manage channel and partner marketing: Create co-branded programs with VARs and alliance partners that align with joint sales goals. Execute channel-specific campaigns and events while tracking shared KPIs. Use account mapping, segmentation, and competitive insights to prioritize efforts.
- Use advanced digital tools and analytics: Apply business intelligence platforms, predictive analytics, and marketing automation to optimize campaign performance. Analyze funnel performance, forecast demand, and deliver actionable insights to leadership. Contribute to dashboards and executive-level reporting.
- Own budget and performance metrics: Plan and manage regional budgets. Track spend against outcomes and adjust tactics based on real-time results. Understand demand waterfall performance and conversion velocity to improve program outcomes. Partner with sales leadership to review data and results regularly, drive continual improvement, and share key insights with the regional and national teams.
- Contribute to campaign ideation and content strategy: Collaborate with global and product marketing on persona development, messaging, and localized content. Recommend program themes based on buyer insights, behavior, and market trends.
Who You Are- Experience: 6+ years of field marketing experience in B2B technology, cybersecurity experience strongly preferred.
- Regional expertise: Experience working with West Region enterprise accounts and their buying committees.
- Track record: A history of building and executing integrated field programs that influence pipeline and accelerate deals, owning a full calendar of regional events each quarter, including executive dinners, regional conferences, partner activations, and thought leadership programs.
- Demand generation knowledge: Strong understanding of the buyer's journey, customer lifecycle, and demand generation best practices.
- Budget management: Skilled in managing regional marketing budgets and reporting ROI to stakeholders.
- Cross-functional confidence: Comfortable working with sales, SDRs, partners, and marketing operations.
- Tool familiarity: Familiar with key marketing tools, including Salesforce, HubSpot, Outreach, and Goldcast.
- Communication: Excellent written and verbal communication skills, including the ability to tailor messaging for sales, partners, and executives.
- Ownership: High initiative and ownership, with the ability to operate independently and with minimal oversight.
- Location and travel: Based in the West Region with willingness to travel in and out of the region for events (up to 25%).
