Overview:Mile Marker, an omni-channel media agency built for the ambitions of growth marketers, is seeking a Senior Director of Analytics to join our team. This newly created position will play a critical role in delivering client-focused reports and analysis, managing and coaching a growing analytics team, and ensuring the effectiveness of our tech stack, Relay. As a key player in our Analytics Center of Excellence, you will be responsible for coordinating resources between the team and client portfolios, maintaining high performance, and contributing to new business pitches. The ideal candidate will have deep experience across all media platforms and channels, with a strong focus on performance media, and will possess the skills to lead, motivate, and develop a high-performing team.
What you'll do:- Collaborate with cross-functional teams to streamline analytics processes and ensure seamless integration of data across client accounts
- Translate complex model outputs - attribution curves, contribution decompositions, scenario forecasts - into clear strategic recommendations for growth-stage and enterprise clients
- Lead the delivery of client-facing reports, analysis, and insights across multiple media channels
- Work closely with the team to provide specific and actionable recommendations for clients, creating project proposals to generate new client engagements and workstreams
- Work closely with Client Solutions, COE and Strategy teams to ensure analytics aligns with and pushes success for client objectives and goals
- Manage, mentor, and develop the broader analytics team, driving successful outcomes in both day-to-day operations and long-term projects.
- Foster a culture of collaboration, learning, and performance excellence within the analytics teams
- Work with the Chief Analytics Officer to maintain, optimize and innovate Relay, the agency's tech stack
- Ensure Relay remains up-to-date, performing efficiently, and aligned with evolving client needs and industry standards.
- Contribute to new business pitches by showcasing the agency's analytics capabilities and how they drive performance and results.
- Lead the development and delivery of advanced measurement engagements, including MMM builds, incrementality testing programs, and unified measurement frameworks tailored to client objectives
- Partner with the CAO to build repeatable measurement methodologies that can be standardized across the client portfolio and scaled through Relay's tech stack
- Contribute to the agency's measurement point of view and thought leadership, helping position Relay's capabilities against competitive measurement vendors in new business contexts
Required Skills:- Deep understanding of performance metrics, KPIs, and ROI, with the ability to explain and present these findings to non-technical audiences
- Expertise in data querying and cleansing tools including SQL and Python
- Expertise in data analysis, reporting, and data visualization tools including Lookr, Funnel and/or Snowflake
- Strong technical aptitude, with the ability to maintain and optimize a complex tech stack
- Hands-on experience building and deploying Marketing Mix Models (MMM), including adstock/saturation transformations, Ridge/Bayesian regression approaches, out-of-sample validation, and scenario/budget forecasting outputs
- Demonstrated ability to design and interpret incrementality testing frameworks - geo holdouts, conversion lift studies, matched market tests - and integrate findings into ongoing measurement strategy
- Experience with multi-touch attribution (MTA) methodologies and the practical limitations of each measurement approach across walled gardens and cross-channel environments
- Familiarity with causal inference techniques (synthetic control, diff-in-diff) applied to media measurement questions
- Working knowledge of media measurement platforms including Measured, Northbeam, Recast, Triple Whale, or Prescient, and the ability to critically evaluate their outputs
Qualifications:- 8-10+ years of experience in analytics, with a strong background across all media platforms (digital, TV, social, programmatic, etc.)
- Proven experience in performance media, including the ability to analyze, interpret, and optimize campaign data to drive outcomes
- 3+ years of experience managing, leading, and inspiring an analytics team, with a proven focus on coaching talent and fostering a collaborative culture
- Exceptional communication skills, both written and verbal, with experience presenting to clients and in new business pitches
- Ability to lead, motivate, and inspire a team, fostering a culture of innovation, collaboration, and excellence
- Strong organizational skills and the ability to manage multiple projects simultaneously
- A proactive, solution-oriented mindset and the ability to drive change
- A strong understanding of media planning and buying processes, along with a proven ability to align analytics efforts with business objectives
- Experience working in a full-service media agency or a similar fast-paced, client-driven environment
- A high level of personal accountability and the ability to drive results with limited supervision
- A strategic thinker who can balance long-term vision with short-term execution
The pay range for this role is:
$165,000 - $175,000 per year (Hybrid)
