Job ID: 10340

Employment Type: Existing Role

Work Environment: We offer a hybrid work environment that offers flexibility to our employees in balancing in-office (2 days per week OR 15 hours per week in a Wawanesa office) and remote work. You may work from any of the following locations: Toronto (North York).

Working Business Language: English.

Salary: At Wawanesa, salary is only one component of a holistic, comprehensive and competitive offering that we provide to our employees. In addition to salary, full-time and part-time permanent employees are eligible for an annual bonus plan, leave of absence top-up programs and provided with generous vacation time, personal days, premium free benefits and pension plan.

The salary offered for this role is determined with consideration to various factors, including but not limited to: your work location, local labour market conditions, external market salary data, internal pay equity and the knowledge, skills, experience and anticipated proficiency in the role. The salary offered is estimated to be within the following range: $95,000 - $115,000. Candidates with salary expectations outside of the range are still encouraged to apply.

Job Overview

The Senior Brand Marketing Specialist works with the Manager, Brand Marketing to support brand marketing efforts required to build and deliver a world class brand in line with our mutuality and member centricity strategies.

The Brand Marketing team supports the marketing needs of the organization and communicate our unique value through targeted, insight-driven brand, broker and product marketing strategies that support our lines of business, and enable broker success, by attracting members to drive profitable growth.

The Brand Marketing team will also support the evolution of our brand strategy and identity, including developing new strategies and programs (annual brand marketing plans, coop/sponsorship advertising programs) to support our growth objectives.

Job Responsibilities

• Works with other members of the Marketing team to support the development and execution of brand campaigns in support of our awareness and growth objectives including brand building initiatives.
• Build strong relationships with internal clients and build a reputation across all teams as a credible, trusted advisor.
• Manage agency and other third-party vendor relationships ensuring deliverables, budgets and timelines are adhered to.
• In partnership with other Marketing team members, and other internal stakeholders, support efforts to evolve our customer communications through simple language and intuitive omni-channel service and design.
• Supports the director and manager in evolving the Wawanesa brand strategy.
• Works to ensure our brand expression is consistent across all channels and properties, including digital channels.
• Supports other members of the team in crisis situations to ensure our brand is protected across all channels.
• Supports the implementation of our brand guidelines and identity standards across the enterprise.
• With the manager, supports the organization with direction on how to bring our brand to life across all channels and initiatives including digital experiences and marketing communications campaigns and materials.

Qualifications

• University degree or college diploma in business, marketing, marketing communications, or related field.
• Minimum 5 years' experience working in marketing communications or related department or relevant agency.
• Demonstrated track record of delivering creatively inspiring, business-driving briefs and presentations.
• Experience and in-depth understanding of the Canadian marketing landscape across Ontario including media tactics and selections.
• Demonstrated expertise leading and executing marketing campaigns, sponsorships and events including managing agency relationships
  Experience supporting and executing large-scale integrated campaigns and budgets.
• Demonstrated success working with cross-functional teams on sponsorship activations; collaborating with and engaging multiple internal and external stakeholders towards a common goal.
• Experience progressing work through various stakeholders including senior leaders, communications, strategy, business operations.
• Comfortable with ambiguity.
• A dynamic presenter capable of conveying complex ideas and strategies across diverse groups including senior leaders.
• A down to earth and open collaborator with exceptional project management skills who balances detail driven work with delivering on objectives and timelines.
• Relentlessly curious about marketing, brand, member centricity and community orientation.
• Applicants with experience within the insurance industry and Ontario market will be prioritized.