Senior Brand Manager
Advertised Posting Location: Greater Toronto Area
Shift:
Employment Type: Permanent Full Time
Compensation: 100 300$ to 130 520$ per year, Bonus 10%, Insurance and Pension plan
- Define and lead the national brand strategy across Canada, taking into account provincial specificities (Quebec and Rest of Canada), multiple distribution channels, and market expansion strategies.
- Design and execute integrated national marketing and media plans (360°), including digital strategy (social media, website, newsletters, and AI tools), retail media, budget management, campaign performance optimization, KPI tracking, and ROI analysis.
- Manage the brand and product portfolio, including new product launches and packaging optimization.
- Analyze market data and consumer insights (BI, NielsenIQ, Circana, Numerator) to develop recommendations that inform strategic decision-making and optimize performance. Deploy consumer research and testing as needed.Collaborate closely with internal teams and external partners, including negotiation and management of contractual agreements.
- Develop and manage partnerships, sponsorships, and collaborations with brands and influencers.
Here's what Olymel has to offer you:- A truly family-like work atmosphere
- A service recognition program
- Competitive compensation and a comprehensive benefits package, including:
- A group insurance program
- A group savings plan with employer contributions
- Attractive corporate discounts after 3 months
- A company committed to sustainable development, offering high-quality products, promoting animal welfare, responsible sourcing, reducing its environmental impact, and giving back to the communities it operates in through various initiatives, including the "Together We Give Back" program.
Thank you for your interest in our company.
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