Loblaw Digital is a subsidiary of Loblaw Companies Limited, a Canadian food and drug retailer. Loblaw Digital is responsible for the company's digital strategy and e-commerce initiatives. The company operates several online platforms, including the PC Express online grocery service and the Joe Fresh clothing website. Loblaw Digital also manages the company's loyalty program, PC Optimum, which allows customers to earn points on purchases that can be redeemed for discounts on future purchases.