Position Overview Mercedes-Benz Boundary is seeking a results-driven and experienced
Sales Manager to support the General Manager in overseeing all activities within the New and Used Sales Departments. This role is responsible for planning, organizing, and managing sales operations, ensuring sales teams meet performance targets, and maintaining the highest dealership standards.
The Sales Manager will lead all training and development initiatives for sales staff, maintain administrative accuracy, and uphold dealership processes. Working closely with sales teams, departmental leaders, and the General Manager, this role ensures strong customer satisfaction, effective sales execution, and consistent achievement of departmental goals.
Compensation for this position is commission based. Primary Duties and Responsibilities • Establish long- and short-range goals for assigned sales staff.
• Guide salespeople in setting and achieving individual objectives.
• Recommend optimal new vehicle inventory based on sales rate and stock levels.
• Set gross profit and sales objectives and monitor weekly performance.
• Assist with forecasting, budgeting, and expense management for the New/Used Car Department.
• Communicate and enforce dealership policies and procedures.
• Conduct daily one-on-one meetings and assist salespeople with customers.
• Ensure sales staff plan daily activities using CRM (calls, emails, appointments).
• Hire, train, motivate, and manage performance of all new/used vehicle sales employees.
• Evaluate monthly sales performance and complete quarterly reviews.
• Develop individualized training and improvement plans.
• Conduct daily/weekly sales and manufacturer training sessions.
• Support programs to increase new/used car gross and F&I penetration.
• Hold sales staff accountable for CRM usage and prospecting efforts.
• Coordinate sales operations with Service, Parts, and Business Office.
• Assist in planning programs to support staff in reaching objectives.
• Handle sales staff concerns and recommend dismissal when necessary.
• Review customer follow-up and ensure planned contact through CRM.
• Review sales records to identify performance trends.
• Support dealership image through coordinated sales initiatives.
• Assist in advertising campaigns and promotions.
• Collaborate with other Sales Managers for professional development.
Qualifications Required Experience • Proven automotive sales management experience (new and/or used vehicles)
• Strong understanding of dealership operations, sales processes, and inventory planning
• Proficiency with CRM systems and sales tracking tools
• Ability to evaluate sales performance and create effective development plans
Skills & Competencies • Strong leadership and team-building skills
• Excellent communication, coaching, and interpersonal abilities
• Strong organizational and time-management skills
• Ability to enforce policies, maintain accountability, and uphold high standards
• Strong problem-solving skills with a customer-focused mindset
• Ability to collaborate effectively across multiple dealership departments
Additional Requirement • Legally entitled to work in Canada
About Dilawri In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:
- Discounted employee vehicle purchase program
- Job-specific coaching & training programs
- Comprehensive health & dental plans
- Employee wellness & assistance programs
