Retail Growth & Trade Director - North America
Description -About the RoleThe Retail Growth & Trade Director leads HP's North America retail marketing and trade strategy across Consumer PS, Gaming, and Print. This role is accountable for orchestrating retailer-specific growth strategies, optimizing trade and marketing investments, and ensuring HP shows up with a unified, best-in-class presence across key U.S. and Canadian partners.
The Director oversees the integrated Retail Growth operating model, bringing together retail strategists, account-based managers, retail delivery teams, retail brand experience, and CMP/MDF planning into one cohesive engine. This leader connects HP's category strategies with retailer-specific realities to accelerate sell-in, drive sell-through, and shape the consumer journey across in-store and digital environments.
This is a highly strategic and operational leadership role overseeing a team of professionals and managing a multi-million-dollar retail investment portfolio across Best Buy, Amazon, Walmart, Costco, Target, Staples, Canada, and other major partners.
Key ResponsibilitiesRetail Growth Strategy & Leadership- Define and lead HP's retail growth strategy across Consumer PS, Gaming, and Print.
- Translate global and NA category strategies into retailer-specific growth plans that unlock share, revenue, and velocity.
- Partner with NA Sales and Category leadership to develop joint business plans and shape sell-in strategies for top retailers.
- Provide senior leadership to the Retail Growth team, ensuring clarity of roles, accountability, and a unified operating model.
Trade, MDF, and Investment Governance- Own end-to-end planning and optimization of CMP, MDF, DGF, and contra investments across all major retailers.
- Oversee annual and quarterly retail investment plans, ensuring alignment with category priorities and retailer opportunities.
- Drive consistent financial governance, ROI tracking, and investment frameworks across U.S. and Canada.
- Partner with Sales Finance and Business Operations to ensure accuracy in forecast, pacing, and profitability.
Retail Sell-In & Sell-Through Acceleration- Shape and support strategic sell-in narratives in partnership with NA Sales and Category.
- Ensure HP activates the full retail growth system, media, retail media, content, creator & earned, retail experience-to accelerate sell-through.
- Optimize visibility, conversion, and velocity across both in-store environments and retailer.com.
- Apply insights and performance data to prioritize growth plays, improve merchandising, and influence retailer activation plans.
Team Leadership & Cross-Functional Integration- Lead and develop a high-performing team including Retail Growth Managers, Retail Delivery Managers, Retail Growth & Conversion, and One HP Retail Brand Experience.
- Create processes that integrate cross-functional teams (Media, Content, Category, Sales, CDS, Analytics, Experience) into one coordinated retailer plan.
- Foster a "One HP" operating model with consistent execution and clear governance across partners and categories.
Performance, Insights & Operational Excellence- Own KPI frameworks for retail growth, trade efficiency, sell-through acceleration, and retail media conversion.
- Build and scale retail performance dashboards in partnership with Business Operations & Performance.
- Use insights to influence category demand plans, improve retailer forecasts, and drive continuous improvement across retail touchpoints.
Qualifications- 10+ years of experience in retail marketing, category management, trade marketing, or related commercial roles.
- Proven leadership experience managing multi-market or multi-channel retail businesses.
- Deep understanding of retail economics, MDF/CMP planning, and joint business planning with top retailers.
- Strong cross-functional leadership success with Sales, Category, Finance, and Marketing partners.
- Demonstrated ability to lead large teams, mentor senior talent, and manage complex operations across multiple categories.
- Experience working with top U.S. retailers (e.g., Best Buy, Amazon, Walmart, Target, Costco, Staples) strongly preferred.
- Strong analytical skills with expertise in ROI modeling, performance insights, and retail media.
- Ability to lead large-scale transformation and bring structure to complexity.
DisclaimerThis job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is
$166,050 to $249,100 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits:HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Job -Marketing
Schedule -Full time
Shift -No shift premium (United States of America)
Travel -Relocation -
