Olaplex is a hair care brand that develops and markets products for the professional salon industry and retail consumers. The company's flagship product, Olaplex Bond Multiplier, is a patented hair treatment that repairs and strengthens hair damaged by chemical treatments and heat styling. Olaplex also offers a range of other hair care products, including shampoos, conditioners, and styling products. The company was founded in 2014 and is headquartered in Costa Mesa, California.