Salesforce

Product Marketing Manager

Salesforce$90K — $130K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Deep understanding of product functionality and customer value
  • Proficient in tailoring messaging for diverse audiences
  • Strong portfolio of product content creation (demos, tutorials, videos)
  • Experienced in internal and external product advocacy
  • Capable of managing cross-functional marketing initiatives
  • Self-motivated with excellent prioritization skills
  • Bonus: Familiarity with Salesforce and AI-assisted tools

Responsibilities

  • Own the content strategy for agent software adoption
  • Produce clear, engaging product demos and resources
  • Develop enablement programs for post-sale success teams
  • Promote community engagement and customer advocacy post-sale
  • Ensure messaging consistency throughout the customer journey
  • Contribute to team accountability on competitive differentiation and needs analysis
  • Collaborate with various departments to align product strategies
  • Act as a customer voice to inform internal decisions

Benefits

  • Support for work-life balance and personal development
  • Access to AI tools to enhance performance
  • Emphasis on collaboration and teamwork
  • Opportunities for community engagement and advocacy
  • Resources for various accommodations throughout the application process
Full Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

We're looking for a customer-obsessed Product Marketing Manager to drive adoption of the AI agents and tools that help sellers manage deals, accounts, and pipelines more effectively.

In this role, you'll own the post-sale customer journey — creating content, enablement programs, and resources that help customers get real value fast. You'll translate complex agentic capabilities into clear, compelling narratives and bring them to life through demos, tutorials, best practices, and community engagement, while equipping field, partner, and customer success teams to drive adoption at scale.


Key Responsibilities

  • Own the end-to-end adoption content strategy for a dedicated set of Agentforce Sales products — from tutorials and setup guides to best practices, videos, and web content
  • Create compelling, technically accurate product demos and adoption resources that make complex agentic capabilities feel intuitive and accessible to customers
  • Build and activate FDE, Partner, and CSG enablement programs that equip post-sale teams to accelerate time-to-value for customers
  • Drive customer advocacy and community engagement post-sales, including evangelizing product value within the Salesblazer community and capturing customer stories
  • Partner with the other product marketers to ensure continuity of messaging from the buying journey through onboarding and expansion
  • Contribute to shared team accountabilities: competitive differentiation, customer/seller needs analysis, and enablement and event content delivery
  • Partner cross-functionally with Product, Engineering, Sales, and Marketing teams to align strategy and ensure coordinated execution
  • Represent the voice of the customer internally, bringing market insights and adoption signals back to inform product and GTM decisions


What We're Looking For

  • Demonstrated ability to deeply understand products and explain them clearly and simply, always anchored on customer value
  • Proficient experience creating and adapting messaging to specific target audiences — from technical practitioners to business buyers
  • Track record of creating high-quality product content including demos, videos, tutorials, and adoption best practices
  • Experience evangelizing products internally and externally — including driving enablement for field, partner, and customer success teams, and building post-sale customer advocacy and community engagement
  • Strong cross-functional collaboration skills, with experience managing initiatives across Marketing, Product, and Sales
  • Ability to independently prioritize and manage multiple workstreams in a fast-moving environment
  • Bonus: Experience building and managing inside Salesforce orgs, Experience working with AI-assisted tools


Why this role

  • This is a high-impact, cross-functional role for a marketer who loves both storytelling and getting into the details of how a product actually works.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this .

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

Stay Connected

Keep up to date with the latest at Salesforce by following our careers blog. Gain insights from the people who work here and learn how you can bring your career to the next level with Salesforce.

Apply Now

Are you ready to join a company that's leading the way in CRM technology? Search open positions that match your skills and interests on our careers page. Tailor your resume, prepare for your interview, and take the first step towards a rewarding career at Salesforce.

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Join Salesforce today and be part of a company that's shaping the future of technology, fostering a culture of innovation, and building a more equitable world.
Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
NASDAQ

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