We are seeking an outcome focused Principal Program Manager to join our Sales Transformation Office and lead high value, cross functional initiatives aligned to Adobe's strategic objectives with a particular focus on leading our
New Product Introduction process to ensure sales readiness at launch. In this role, you will anchor every program in clear business outcomes, keep teams focused on delivering measurable impact, and ensure we realize the full value of our strategic intent
We're looking for someone who thrives in ambiguity, acts as a change agent, and brings an agile approach to planning, adapting, and executing. The ideal candidate combines deep PMO expertise with the ability to bring rigor, structure, and governance to fast moving initiatives while enabling timely, effective cross functional decision making. You are a strategic problem solver who has consistently turned strategy into operational reality-translating ideas into structured, scalable execution.
Key Responsibilities
- Lead and influence large scale, cross functional sales transformation programs, ensuring alignment to strategic business priorities and measurable outcomes.
- Partner with executive leadership and teams across sales, marketing, operations, finance, and technology to define program strategy, scope, objectives, and deliverables.
- Act as a visible change agent-bringing clarity to ambiguity, mobilizing teams, and driving adoption of new processes, operating models, and tools.
- Apply an agile, outcomes driven approach to planning and execution; adapt program structures as business needs evolve.
- Own program governance, establishing the right frameworks, cadences, and mechanisms for accountability, transparency, and progress tracking.
- Drive timely and effective cross functional decision making, resolving risks and dependencies while enabling forward momentum.
- Build and maintain detailed program roadmaps, timelines, and resource plans that balance structure with flexibility.
- Proactively identify risks, opportunities and interdependencies; lead mitigation and contingency planning.
- Measure and report on program performance using KPIs, ROI models, and insights to drive continuous improvement.
- Foster a culture of collaboration, innovation, accountability, and operational excellence.
- Own the New Product Introduction (NPI) program workstream within GTM, serving as the connective tissue between Product, PMM, and Sales to ensure new products are consistently and confidently ready to sell at launch.
- Partner with GTM and PMM leadership to audit, refine, and operationalize the NPI process-driving consistency, repeatability, and measurable sales readiness outcomes across product launches.
- Champion the sales lens throughout the NPI lifecycle, proactively identifying gaps in enablement, positioning, or tooling that would prevent field teams from effectively selling new products at go-live.
Qualifications
- Bachelor's degree or equivalent experience in Business, Management, or related field. MBA or advanced degree preferred.
- 10+ years of program management or transformation leadership experience, including at least 5 years leading cross functional strategic initiatives.
- Demonstrated success driving high impact change in a matrixed organization.
- Proven ability to operate beyond traditional PM discipline balancing structure with adaptive leadership and outcome focused execution.
- Deep knowledge of PMO principles and methodologies, with the ability to implement and tailor governance structures for large, complex programs.
- Strong understanding of sales processes, methodologies, and supporting technologies (CRM, analytics platforms, etc.).
- Experience leading change management, organizational transformation, or operating model redesigns.
- Exceptional executive level communication, influence, and stakeholder management skills.
- Agile approach with experience applying iterative or lean approaches to program execution.
- Experience managing or influencing New Product Introduction (NPI) or product launch programs within a GTM or Sales context, with a strong understanding of what sales readiness requires at each stage of the launch lifecycle.
- Bonus: SaaS go-to-market experience and/or management consulting background.
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $135,400 -- $264,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $182,900 - $264,800
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
