Snowflake is seeking a Senior Partner Marketing Manager to lead go-to-market strategy for our scale services partner ecosystem spanning system integrators and resellers. This is a category-level leadership role, not a single-partner execution role.
You will own the end-to-end marketing strategy for the Scale Services category, set goals for internal and external stakeholders across that category, and enable regional field teams and partners to self-execute joint go-to-market motions at scale. You will be expected to identify gaps across the sales, marketing, and partner ecosystem - and build the programs, frameworks, and tools to close them. You will operate with minimal oversight on ambiguous, cross-functional challenges and help others navigate similar complexity.
What You'll DoCategory-Level Strategy & Planning- Own and develop joint marketing plans at the Scale Services category level - across the full SI/reseller ecosystem, not just individual partners.
- Set goals for internal stakeholders (field marketing, PMM, alliances) and external partners, and be accountable to category-level pipeline and revenue outcomes.
- Enable partner organizations and regional teams to build and submit their own joint marketing plans to Snowflake; establish the frameworks and templates that make this repeatable.
- Make forward-looking bets on which partner relationships to invest in and grow - advising leadership on ecosystem prioritization.
Positioning & Messaging- Develop new and innovative ways of articulating the Snowflake Value Proposition To Partners, particularly for large, multi-faceted partner relationships with complex solution overlays.
- Champion Snowflake's AI Data Cloud narrative through the partner lens, ensuring SI/reseller messaging reflects the latest platform capabilities and customer use cases.
Go-to-Market Programs & Demand Generation- Identify gaps across sales, partner, and marketing motions and design new, innovative campaigns (demand gen, ABM motions, events, partner activations) customized to target customer and prospect segments.
- Build campaigns-in-a-box, partner playbooks, and enablement resources that empower partners and field teams to execute independently with minimal hand-holding.
- Align new campaign programs with field marketing, ABM, SDR, and product marketing functions to ensure pipeline alignment and avoid duplication.
Ecosystem Expertise & Product Alignment- Be a recognized specialist in the SI/reseller ecosystem - deeply understanding partner business models, key GTM plays, and how partner capabilities map to customer use cases.
- Embed with partner alliances and product marketing teams to proactively shape programs that align with future product launches and Snowflake platform milestones.
- Build and grow a partner marketing community of practice - driving joint storytelling, shared enablement, and co-marketing best practices across the ecosystem.
Cross-Functional Leadership & Communication- Build bridges between teams that don't traditionally work together - connecting partner alliances, product marketing, field marketing, SDR, and regional teams to create net-new GTM opportunities.
- Develop a long-term communication strategy for the Scale Services ecosystem; empower geos to own and execute these channels on their own with clear guardrails.
- Represent the partner perspective at VP/Director-level internal forums and at partner executive briefings.
- Anticipate cross-team roadblocks and dependencies before they become blockers; resolve independently without escalation.
- Provide directional guidance and mentorship to IC3/IC4 partner marketing teammates.
What You'll Bring- 10+ years of B2B marketing experience, with at least 6+ years in partner marketing, channel marketing, or ecosystem GTM roles.
- Deep familiarity with the SI/GSI and reseller ecosystem (e.g., Deloitte, Accenture, slalom, CDW, Presidio, or similar).
- Proven ability to operate at a program/category level - not just executing campaigns but designing the systems that allow others to execute.
- Strong cross-functional influencer - comfortable driving outcomes across sales, alliances, product, and marketing without direct authority.
- Experience developing scalable enablement materials (playbooks, campaigns-in-a-box, partner toolkits) that field teams and partners actually use.
- Demonstrated ability to navigate ambiguity - takes fuzzy problems and builds structured, executable plans.
- Familiarity with cloud data platforms, AI/ML workloads, or data infrastructure a strong plus.
- Excellent executive communication skills; comfortable presenting to VP and C-suite stakeholders internally and externally.
How We'll Measure Success- Partner-sourced and partner-influenced pipeline generated through the SI/reseller ecosystem.
- Co-marketing investment secured and activated with top-tier scale partners.
- Partner and geo self-sufficiency - adoption rate of campaigns-in-a-box, playbooks, and enablement tools.
- Demand generation program efficiency (cost-per-response, MQL conversion from partner-sourced programs).
- Cross-functional program launches aligned to product milestones and Snowflake GTM priorities.
Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
