5+ years experience in marketing operations or related functions at a high-growth company
Expert in UTM structures, attribution models, and campaign tracking
Strong analytical skills with proficiency in spreadsheets and basic SQL
Experience building AI-powered workflows using LLM APIs
Deep knowledge of HubSpot, including API utilization
Familiarity with Salesforce and CRM integrations
Passionate about data quality and hygiene
Responsibilities
Own HubSpot platform, managing workflows and email operations
Execute lifecycle and nurture campaigns tailored by segment
Manage campaign operations including quality assurance and event tracking
Support reporting and attribution, maintaining funnel dashboards
Surface engagement signals for lead nurturing and conversion
Benefits
Competitive salary with equity ownership
Comprehensive health coverage including medical, dental, and vision
Quarterly team off-sites for bonding and collaboration
Flexible time off policy allowing for personal needs
Perks including catered meals, gym access, and a $10k annual learning budget
Full Job Description
Why Were Hiring This Role:
Voice AI is exploding, and our GTM motion needs to match. We need someone who can build the systems that find, enrich, and convert the right developers and businesses before our competitors even know they exist.
Our data stack is powerful but underleveraged. Youll unlock it.
What Youll Do:
HubSpot platform ownership
Own workflow and email operations in Hubspot
Own email deliverability: monitor domain reputation, bounces, and spam complaints; govern send frequency across teams
Lifecycle and nurture execution
Support behavioral trigger workflows, onboarding sequences, and nurture tracks by segment
Collaborate with RevOps on the segmentation taxonomy (ICP tiers, personas, verticals, lifecycle stages)
Maintain lifecycle stage definitions (MQL/SQL/etc.) and monitor stage-to-stage conversion to flag where leads stall
Surface engagement signals (webinar attendance, high-intent page visits) to and maintain high-intent alerts
Campaign operations
Run pre-launch QA as a gated process: UTM/link checks, rendering tests, list validation, and suppression logic
Own webinar and event operations end-to-end - registration, attendance tracking, post-event automation - and conference lead capture (badge scan 12 upload 12 routing 12 follow-up) against a defined turnaround SLA
Keep campaign data clean and consistent across Hubspot and Salesforce so downstream reporting can be trusted
Reporting and attribution support
Maintain funnel dashboards and stage-conversion reporting; run the recurring marketing-sales funnel review
Own campaign performance reporting and stakeholder requests, building self-serve dashboards
Keep HockeyStack inputs clean and surface attribution outputs into team reporting
Keep campaign influence visible on opportunities, so pipeline reporting reflects marketings contribution
Who You Are:
5+ years of experience in campaign management, marketing operations, revenue operations, or a related function at a high-growth company with an agent-forward
Fluency in UTM structures, attribution models, and campaign tracking best practices
Excellent analytical skills - youre comfortable in spreadsheets, can write basic SQL, and know how to find signal in noisy data
Have built or prototyped AI-powered workflows using LLM APIs, Claude Code, etc
Deep in Hubspot - you use it for more than list pulls; you know the API and how to extract data programmatically
Comfortable in Salesforce - you can maintain database hygiene, and wire up CRM integrations
Obsessed with data quality - enrichment rates, match rates, and hygiene arent metrics you track, theyre things you lose sleep over
Fast and autonomous - Vapi moves quickly, and youll prioritize ruthlessly
How We Work:
Build something worthy of love - Craft matters. We aim to build products and experiences customers genuinely love, not just tolerate.
Commit and follow through - We finish what we start and build trust by being people others can count on.
Why not today? - We value urgency and momentum. The fastest path to customer value usually wins.
Seek raw input - We go directly to customers, data, and teammates instead of relying on summaries or assumptions.
Its our problem - We operate as one team. We share credit, own mistakes together, and support each other when things get hard.
Be direct and kind - We give feedback clearly, respectfully, and without delay.
Why Vapi:
Generational impact: Build the human interface for every business
Ownership culture: Many of us are previous founders
Kind team: The founders, Jordan and Nikhil, are Canadians
Tier-1 Investors: YC, KP seed, Bessemer Series A
What We Offer:
Real stake: We offer a competitive salary and excellent equity ownership
Comprehensive health coverage: Medical, dental, and vision plans
Team love: We love hanging out, and we do quarterly off-sites
Flexible time off: Take what you need
More: Catered meals, transportation, gym, and a $10k annual LD budget
