About the RoleWithin B2B Marketing, Demand Generation builds the integrated, full-funnel engine that connects audience insights, content, field and digital experiences, paid media, lifecycle, and sales follow-through to qualified pipeline. We partner closely with Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to create a cohesive customer experience and scale what works.
We're looking for a Senior Lifecycle Strategist to define how prospects and customers move through personalized, signal-driven journeys across the B2B lifecycle. You'll own lifecycle strategy, audience and journey architecture, testing priorities, and performance recommendations while partnering closely with a Lifecycle Marketing Manager on build and delivery. Initially, the role will focus on prospect nurture, database activation, and sales handoff; over time, it will help expand our lifecycle capabilities across adoption, cross-sell, upsell, retention, and re-engagement.
In this role, you will:- Define the B2B lifecycle strategy, journey architecture, audience framework, communication principles, and roadmap across prospect and customer stages.
- Design nurture and activation programs that respond to fit, persona, segment, product interest, engagement, intent, and sales status rather than relying on one generic journey.
- Partner with RevOps, Data, Web, SDR, Sales, and Product teams to establish reliable triggers, scoring inputs, routing logic, suppression rules, exits, and service levels.
- Work closely with the Lifecycle Marketing Manager to translate strategy into clear program requirements, content needs, build plans, QA standards, and launch sequencing.
- Own the lifecycle experimentation agenda across segmentation, messaging, cadence, content, channel, triggers, and CTAs, using results to continuously improve journeys.
- Develop the measurement framework across reachable audience, engagement quality, progression, conversion, velocity, pipeline, adoption, retention, and incremental impact.
- Improve database health and addressability by partnering on acquisition quality, enrichment, consent, deliverability, governance, and audience hygiene.
- Build durable lifecycle playbooks and governance that balance personalization, operational simplicity, customer trust, and scalable execution.
You might thrive in this role if you have:- 10+ years of experience in B2B lifecycle, CRM, retention, growth, or marketing automation, with ownership of complex, multi-stage customer journeys.
- Deep knowledge of segmentation, nurture, personalization, automation, experimentation, deliverability, consent, and lifecycle measurement.
- Hands-on fluency with enterprise marketing automation and CRM concepts; Marketo and Salesforce experience is valuable, though strong equivalent experience is welcome.
- A track record of improving meaningful business outcomes such as qualified conversion, activation, pipeline, adoption, retention, or expansion.
- Strong systems thinking and the ability to translate customer and business needs into decision rules, journey logic, and clear execution requirements.
- Excellent partnership skills across technical, analytical, creative, sales, and customer-facing teams.
- Comfort working through imperfect data and evolving processes while building toward a more reliable and scalable operating system.
- Genuine curiosity about AI and how it can improve personalization, decisioning, content adaptation, analysis, and operations without compromising customer trust or quality.
Workplace & LocationThis role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.
