IHG

Manager, Global Brand, Hotel Indigo

IHG$94K — $105K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelors or Masters degree in marketing, hospitality, business, brand strategy or related field
  • 4-6 years in brand management, marketing, hospitality, or strategy
  • Experience in complex, cross-functional global initiatives
  • Strong strategic thinking and analytical skills
  • Project management skills for organizing and executing initiatives
  • Ability to manage stakeholders and build cross-functional alignment
  • Excellent written, verbal, and presentation skills
  • Commercial mindset with knowledge of owner economics and hotel operations

Responsibilities

  • Support development and execution of global brand strategy
  • Translate brand strategy into practical tools and programs
  • Partner with regional teams to advance brand priorities
  • Use insights to identify opportunities and inform recommendations
  • Manage global brand projects from concept to implementation
  • Support brand governance and develop operating tools
  • Monitor competitive activity and brand performance

Benefits

  • Hybrid work structure with in-office expectation
  • Paid time off
  • Medical, dental, and vision insurance
  • 401K plan
  • Comprehensive benefits package
Full Job Description
Job Description

Responsible for supporting the global brand strategy, growth agenda and ongoing evolution of Hotel Indigo, translating brand priorities into clear initiatives, tools and programs that strengthen brand performance and owner value across markets.

Your day to day
  • Support the development and execution of Hotel Indigo global brand strategy, annual priorities and key cross-functional initiatives
  • Translate brand strategy into practical tools, programs and communications that enable consistent execution across regions and hotels
  • Partner with regional Brand Delivery, Development, Commercial, Operations, F&B, Design and other functional teams to advance brand priorities and remove barriers to growth
  • Use guest, owner, competitive and performance insights to identify opportunities, inform recommendations and strengthen the brand proposition
  • Support owner engagement and advisory forums, bringing owner economics and operational realities into the development and refinement of brand initiatives
  • Manage global brand projects from concept through implementation, including workplans, stakeholder alignment, agency or partner coordination and executive-ready materials
  • Support brand governance and the development of standards, guidance and operating tools that protect brand integrity while enabling locally relevant delivery
  • Monitor competitive activity, category trends and brand performance to help shape future strategy and priorities

What we need from you
  • Bachelors or Masters degree in marketing, hospitality, business, brand strategy or a relevant discipline, or an equivalent combination of education and experience
  • 4-6 years of experience in brand management, marketing, hospitality, strategy, consulting or a related field
  • Experience supporting complex, cross-functional initiatives in a global or matrixed organization
  • Strong strategic thinking and analytical skills, with the ability to translate insight into clear recommendations and action
  • Strong project management skills with experience organizing, planning and executing initiatives from concept through implementation
  • Experience effectively managing stakeholders and building alignment across functions, regions and levels of seniority
  • Strong written, verbal and presentation skills, with the ability to develop clear, executive-ready communications
  • Commercial mindset with an understanding of owner economics, hotel operations and the relationship between brand strategy, guest experience and business performance
  • Hospitality, travel or lifestyle brand experience preferred


Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $94,000.00 to $105,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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About IHG

InterContinental Hotels Group (IHG) is a British multinational hospitality company that operates a portfolio of hotel brands, including InterContinental, Crowne Plaza, Holiday Inn, and Kimpton Hotels & Restaurants. The company was founded in 2003 as a result of the merger between British hotel company Six Continents and the hotel and restaurant business of the American conglomerate Bass. IHG is headquartered in Denham, England, and has operations in more than 100 countries. The company's brands cater to a range of travelers, from budget-conscious to luxury-seeking.
Learn more about IHG
Size
40,000 employees
Industry

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