Presently this position is in a hybrid status with a minimum of 3 days a week in the office for collaboration, teamwork, and business needs.  The status and minimum in-office requirements are subject to change based on evolving business needs.

Overview

The Brand Manager is responsible for planning and executing integrated brand marketing programs across ProDriven Global Brands’ North American portfolio, including WERNER®, KNAACK, and WEATHER GUARD.

The Brand Manager serves as a central point of coordination for selected initiatives, aligning teams around clear objectives, timelines, deliverables and measures of success. Reporting to the Director, Brand Marketing & Partnerships, this role translates brand strategy and business priorities into coordinated campaigns across creative, paid media, social, CRM/email, digital, brand partnerships and channel marketing. The Brand Manager will help bring greater integration, relevancy, consistency and executional discipline to how ProDriven Global Brands activates its brands in the market.

This collaborative, hands-on role requires strong project leadership, sound marketing judgment and the ability to move work from strategy through execution in a fast-paced, multi-brand environment. The successful candidate balances disciplined planning with agility while maintaining a focus on brand consistency, customer engagement and measurable business impact.

Responsibilities

Brand Management & Stewardship

• Help translate brand positioning and standards into consistent campaign messaging and activation.
• Partner with Creative Strategy and Creative Services to ensure briefs and deliverables reflect the intended brand strategy.
• Review campaign materials for strategic alignment, message consistency and brand standards.
• Help identify opportunities to strengthen brand relevance, differentiation and engagement across the portfolio.
• Maintain working knowledge of customer, end-user, competitive and category insights that inform campaign planning.

 

Integrated Brand Campaigns

• Plan and execute selected integrated brand campaigns across paid, earned and owned channels.
• Translate brand strategies, commercial priorities and campaign objectives into clear cross-functional activation plans.
• Develop campaign briefs that align messaging, target audiences, creative requirements, channel strategies, timing and performance expectations.
• Maintain campaign calendars, milestones and decision points to keep work on time and aligned to objectives.
• Help ensure campaigns deliver a consistent and connected brand experience across customer and end-user touchpoints.
• Use data and audience insights to improve campaign effectiveness and planning.

Cross-Functional Coordination

• Serve as the day-to-day lead for assigned initiatives, connecting creative, paid media, social, CRM/email, digital and channel execution.
• Build strong working relationships across Brand, Creative, Social, Digital, Channel, Product, Sales and other business functions.
• Coordinate campaign launch readiness, support post-campaign reviews and help improve integrated planning processes across Marketing.
• Facilitate campaign planning meetings, reviews and cross-functional working sessions.
• Create clarity around campaign roles, responsibilities, deliverables and decision-making.
• Identify dependencies, risks and resource needs early, and communicate progress and decisions proactively to stakeholders.
• Ensure internal teams, external agencies, vendors and partners have the information, assets and direction needed to execute successfully.

Email Marketing & CRM

• Plan and execute email / CRM marketing programs that support brand campaigns, customer engagement, lead nurturing and demand generation.
• Partner with stakeholders to define objectives, audiences, segmentation, messaging and calls to action.
• Ensure email programs align with broader campaign, partnership and digital initiatives.
• Develop and maintain email calendars aligned with broader brand, product, partnership and commercial priorities.
• Coordinate content development, approvals, deployment and reporting.
• Use engagement and conversion data to identify opportunities for continuous improvement.

 

Brand Partnerships & Activations

• Support the activation of brand partnerships, sponsorships and industry relationships in alignment with the strategy established by the Director.
• Lead selected partnership programs and smaller-scale activations, including industry partnerships such as the American Ladder Institute.
• Develop activation plans, coordinate deliverables and manage timelines across internal teams and external partners.
• Track partnership commitments, deliverables, performance and business impact, ensuring partnership assets and activities are consistently and successfully activated across relevant marketing channels.
• Support major sponsorship and customer hospitality programs, including planning, communications and on-site execution.

 

Performance Measurement & Optimization

• Establish campaign objectives and key performance indicators in partnership with the Director and functional owners.
• Collect and synthesize campaign results and impact across media, social, CRM, digital, partnership and channel activities, identifying trends, best practices and forecasted metrics to communicate.
• Develop campaign recaps that identify results, key learnings and recommended actions.
• Promote shared accountability for measurement by ensuring each functional owner provides timely performance reporting.

 

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 5–8 years of progressive marketing experience, with demonstrated experience in brand marketing, integrated go-to-market campaigns, CRM/email, partnerships and activation, preferably in a multi-brand, B2B or B2B2C organization.
• Experience developing and executing campaign briefs, activation plans, managing to timelines and providing performance recaps.
• Strong project and campaign management skills, including coordination of internal and external contributors.
• Demonstrated ability to use performance data and customer insights to improve marketing effectiveness.
• Working knowledge of paid media, social media, digital marketing and creative development.
• Experience supporting brand partnerships, sponsorships, events and/or industry activations preferred but not required.
• Strong written and verbal communication skills.
• Experience working with professional, industrial, construction or durable-goods brands is beneficial.
• Ability to manage multiple priorities and remain actively involved in execution within a lean, fast-paced organization.
• Willingness to travel in support of campaigns, partnerships and events.

Key Competencies

• Integrated Marketing Mindset: Understands how messaging, creative, media, social, CRM, digital, partnerships and channel activation work together.
• Campaign Leadership: Moves work from brief through execution while maintaining alignment across contributors.
• Brand Stewardship: Protects brand consistency while helping translate strategy into relevant market activation.
• Cross-Functional Collaboration: Builds productive relationships and coordinates effectively across teams without relying on formal authority.
• Executional Excellence: Maintains attention to detail, timelines, deliverables and follow-through.
• Commercial Orientation: Connects marketing activity to customer engagement, demand generation and business priorities.
• Communication & Influence: Provides clear direction, surfaces risks early and keeps stakeholders informed.
• Data-Driven Optimization: Uses performance results and audience insights to improve future work.
• Agility & Prioritization: Balances multiple initiatives across a complex, multi-brand portfolio.
• Ownership Mindset: Takes accountability for assigned programs and proactively works through barriers.

Location & Travel

• Hybrid Work Schedule: 3 days in office / 2 days remote
• Office Location: Charlotte, NC
• Travel: Up to 20%

 

Why This Role Matters

Through strong campaign management, CRM/email execution and partnership activation, this role will help strengthen brand visibility, customer engagement and demand across the portfolio. Success in this role means connecting the individual components of a campaign into one coordinated plan, helping Brand, Creative, Digital, Social, Channel and Commercial teams work together more effectively.

 

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