Microsoft

Manager, Audience Growth & Creative Lead

Microsoft • $137K — $222K *
New York, NY 10025In-Person
Media
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing, event management, or related work experience; OR equivalent experience.
  • Master's Degree in related field AND 2+ years integrated marketing experience; OR Bachelor's Degree AND 5+ years marketing experience; OR equivalent experience.
  • Experience building creative vision and editorial standards for social distribution.
  • Proven excellence in editing and adhering to editorial guidelines.
  • Proven experience scaling audiences on Facebook, Instagram, TikTok, and LinkedIn.
  • Track record of leading social teams and creative content in a newsroom environment.
  • Understanding of creating social content, including video editing and graphics.

Responsibilities

  • Establish and evolve creative direction for MSN socials with an editorial and creative vision.
  • Drive audience engagement and referrals to MSN content on legacy social media.
  • Enhance brand awareness for MAI editorial products.
  • Drive growth of MSN editorial through social-first storytelling formats.
  • Develop and execute a newsletter strategy to acquire new audiences.
  • Create a creator strategy aligned with business and editorial objectives.
  • Collaborate on key editorial initiatives to boost audience during events like the World Cup.
  • Analyze audience growth data and report findings to stakeholders.

Benefits

  • Employees expected to work in-office four days a week starting January 2026, subject to local laws.
  • Opportunity to work on signature editorial events, increasing brand visibility.
  • Cross collaboration with Microsoft marketing and social teams for innovative content promotion.
Full Job Description
Overview

The Manager, Audience Growth & Creative Lead is a strategic leader with expertise in audience growth across social, SEO and newsletters. This role will be focused on elevating and driving audience to MSN and MAI content through new top of funnel strategies. This role is responsible for cultivating new audiences through social-first content formats, newsletter distribution, SEO and other innovative audience growth strategies. This role is an editorial role that requires solid editorial judgement, creative thinking, an obsessive knowledge of social media trends, engagement data and a passion for scaling audiences.

Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50- mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.

Responsibilities
  • Establish and evolve the creative direction for MSN socials, focusing on the editorial, creative vision, original and native content formats that drive and grow audience.
  • Driving audience engagement and referrals to MSN content on legacy social.
  • Responsible for driving overall brand awareness for MAI editorial products.
  • Drive social engagement and growth of MSN editorial through social first storytelling and formats.
  • Develop and execute a robust newsletter strategy to acquire new audience to MSN content.
  • Develop a creator strategy that aligns with business and editorial objectives.
  • Cross collaborate with the VP of Content and Director of Content on key editorial initiatives to drive audience during signature editorial events, i.e. World Cup.
  • Cross collaborate with key Microsoft marketing and social teams to promote the innovations in MAI content.
  • Think creatively and drive execution of audience growth.
  • Analyze data, performance and audience growth across platforms and report findings to key stakeholders.


Qualifications

Required Qualifications:
  • Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
    • OR equivalent experience.


Preferred Qualifications:
  • Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
    • OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
    • OR equivalent experience.
  • Experience building creative vision and editorial standards for social distribution.
  • Proven excellence in editing, critical thinking and adhering to editorial standards and guidelines.
  • Proven experience scaling and growing audiences on Facebook, Instagram, TikTok and LinkedIn.
  • Track record of leading social teams and creative social content at a high volume in a newsroom environment.
  • An understanding and ability to get in the weeds and create social content when needed; this includes the possibility of editing videos, creating graphics, and publishing across social platforms.
  • Proven experience in launching and scaling newsletter audiences.
  • Proven experience working in SEO optimization.
  • Experience with GenAI content.
  • Editorial, newsroom and social media experience.


#MicrosoftAI

Integrated Marketing M4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Join Microsoft today and be part of a company that values innovation, leadership, and diversity in its workforce. As a global leader in technology and digital transformation, Microsoft offers unparalleled job opportunities that propel your career to new heights.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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