Summary

The BD & Marketing Specialist supports the business development and marketing efforts of the assigned practice group. This role works closely with BD managers, lawyers, and cross-functional colleagues to assist with initiatives that strengthen client outreach, showcase the group's capabilities, and drive day-to-day marketing activity. The ideal candidate is detail-oriented, highly organized, and motivated to grow their career in a professional services environment. The Specialist plays a key role in supporting pitches and proposals, developing marketing collateral, tracking pipeline activity, and coordinating events. They contribute to the execution of broader BD and marketing initiatives while helping to foster a collaborative, client-focused team culture.

Location

This position can sit in our Washington D.C., Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Miami, New York, Northern Virginia, or Philadelphia office and offers a hybrid work schedule.

Responsibilities

• Assist with the execution of marketing and BD initiatives in support of practice group goals.

• Assist with requesting and summarizing competitive intelligence in support of client-driven, market-driven or practice-driven initiatives.

• Support the preparation of client-facing materials, presentations, and marketing collaterals.

• Collaborate with BD team members and lawyers to assist with pitches, proposals, and credentials.

• Update and maintain CRM records, track business development activity, and help pull reports or dashboards as needed.

• Help gather content and coordinate timelines for directories and awards submissions.

• Provide logistical support for client events, webinars, and sponsorships, including tracking RSVPs, preparing materials, and coordinating follow-up.

• Assist with practice group and subgroup meeting logistics, agendas, and materials.

• Collaborate with other BD team members on cross-practice projects and initiatives.

• Coordinate with design, communications, and digital teams to ensure materials are on-brand and delivered on time.

• Maintain experience and matter tracking tools and assist with updates as needed.

• Help support onboarding activities for new lawyers from a BD and marketing perspective.

• Assist with budget tracking and administrative coordination for marketing expenses.

• Perform additional tasks as requested.

Desired Skills

The ideal candidate has previous experience in a marketing, communications, or business development role within a professional services or law firm setting. They are highly organized, detail-focused, and able to manage multiple tasks simultaneously while meeting deadlines in a fast-paced environment. Strong communication skills, both written and verbal, are essential, as is the ability to collaborate effectively with team members and attorneys. Candidates should have proficiency in Microsoft Word, Excel, and PowerPoint, and comfort using digital tools and CRM systems. A positive, team-oriented attitude, professional demeanor, and eagerness to learn are critical to success in this role.

Minimum Education

• Bachelor's Degree in Marketing, Communications, Business or related field.

Minimum Years of Experience

• 3 years' experience in marketing and/or business development in a professional services environment.

Essential Job Expectations

All DLA Piper employees are expected to demonstrate excellence in how we serve our clients and develop our people, upholding our firm values as part of our culture. Specific expectations include:

• Communicate effectively, both verbally and in writing, with clients, lawyers, business professionals, and external audiences.

• Produce high-quality work and respond to correspondence in an efficient, timely, and professional manner.

• Meet deadlines, manage competing priorities, and commit to meeting high standards.

• Comply with firm policies and procedures.

• Maintain confidences as required in a law firm environment.

Physical Demands

Sedentary work: This is primarily sedentary work, requiring occasional exertion of up to 10 pounds of force to lift, carry, push, pull, or move objects. The role involves sitting for extended periods, with occasional walking and standing, and occasional travel, both domestic and international.

Work Environment

The individual selected for this position may have the opportunity for a hybrid work arrangement combining remote and in-office work. The specific arrangement will be determined at the time of hiring and may be modified at the firm's discretion.

Disclaimer

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm's discretion at any time. This job description does not change the at-will nature of employment.

Application Process

Interested candidates must apply directly online. Application materials sent via email will not be accepted.

Agency applications will not be considered.

No immigration sponsorship is available for this position.

This job description provides a concise overview of the role and is not intended to describe all work elements that may be performed. It should not serve as the sole criteria for personnel decisions. Job duties, requirements, and expectations may be modified at the firm’s discretion at any time. This job description does not alter the at-will nature of employment.

We are committed to excellence in how we serve our clients and develop our people.

The firm's expected hiring range for this position is $71,743 - $109,321 per year depending on the candidate's geographic market location.

The compensation offered for employment will also be dependent on other factors including the candidate's experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits, including medical/dental/vision insurance, and 401(k).

Applicants who are not based in the jurisdiction in which this position is posted and who apply for this role are doing so voluntarily and are not eligible for relocation assistance. Any relocation benefits, if any, are provided only where a relocation is required at the firm's direction and in accordance with applicable policy and law.

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