Intuit Inc

Intuit GBSG Staff Marketing Manager - Media Planning & Strategy

Intuit Inc • $169K — $229K *
San Francisco, CA 94112In-Person
Media
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of paid media experience focusing on B2B acquisition campaigns
  • Proven management of $20M+ annual paid media budgets
  • Expertise in planning both upper and lower funnel media
  • Experience managing large portfolios with competing budget priorities
  • Proficient in writing actionable media briefs
  • Skill in leading strategic agency briefings
  • Familiarity with advanced measurement methodologies
  • Experience in managing agency relationships at a strategic level
  • Comfortable utilizing AI tools for media operations, with familiarity in Claude Code as a plus.

Responsibilities

  • Lead development of annual full-funnel paid media plans across SMB and mid-market segments
  • Manage media planning and buying for performance channels including Paid Social, SEM, and Programmatic Display
  • Create strategic media briefs that align business objectives with actionable inputs
  • Synthesize historical performance data into budget allocation recommendations
  • Conduct scenario planning to optimize budgets focusing on metrics like iROI and CPA
  • Oversee agency relationships, promoting strategic alignment and identifying new opportunities
  • Present media strategy and performance insights to leadership and stakeholders
  • Collaborate with Data Science to establish learning and measurement frameworks
  • Partner with marketing teams to create and test cross-channel strategies for portfolio insights
  • Extend strategic findings across the portfolio to scale growth initiatives.

Benefits

  • Comprehensive benefits package including health and wellness programs
  • Potential for cash bonuses and equity rewards
  • Focus on fair pay through regular compensation comparisons by ethnicity and gender
  • Opportunities for professional development and career advancement
  • A work environment that promotes inclusivity and belonging for all employees.
Full Job Description
Intuit's Global Business Solutions Group (GBSG) paid media team is looking for a Principal Marketing Manager, Media Planning and Strategy. You'll lead paid media strategy for full-funnel campaigns that turn brand strength into measurable, attributable growth, shaping how Intuit reaches SMB and mid-market decision makers evaluating their financial management and marketing systems.

You'll own end-to-end media planning including budget allocation, channel mix, campaign architecture, and testing and measurement frameworks in partnership with Integrated Marketing, Product Marketing, Channel teams, and Data Science. Your planning philosophy pairs rigorous, iROI-driven performance discipline with a credible point of view on how upper-funnel brand investment shapes the demand environment for lower-funnel tactics, and you'll hold every channel including paid social, programmatic, CTV/video, audio, and search accountable to incremental ROI with data-backed rationale. You'll direct our media agency partners, setting the strategic agenda and driving executional excellence against commercial objectives.

Responsibilities

  • Lead the development of annual full-funnel paid media plans optimized quarterly across our SMB and mid-market segments, from budget allocation and channel mix through campaign execution and measurement
  • Lead media planning and buying across performance-first channels including Paid Social, SEM, and Programmatic Display, while maintaining a clear point of view on how upper-funnel investment (CTV, Video, Audio) creates the demand environment that performance channels convert
  • Author strategic media briefs that translate business objectives into actionable planning inputs including audience strategy, budget parameters, measurement frameworks, and learning agendas. Lead agency briefings that set clear expectations for strategic rigor and executional accountability
  • Synthesize MMM response curves, BLS results, historical performance, and seasonal efficiency patterns into defensible budget allocation recommendations
  • Drive scenario planning and budget optimization exercises with iROI, incremental bookings, and CPA as the north star metrics
  • Manage agency and vendor relationships at the strategic level (media plan review, performance governance, and structured feedback) holding partners accountable for strategic alignment and executional rigor while pushing them to bring forward new opportunities, not just execute against the existing playbook
  • Present media strategy, performance insights, and recommendations to marketing leadership and cross-functional stakeholders
  • Work with Data Science and Research Analytics teams to build learning and measurement frameworks that validate impact
  • Partner with Product Marketing, Brand, and Web to develop cross-channel testing opportunities including landing page, creative and messaging tests that drive portfolio-wide learnings
  • Extend strategic capabilities and validated learnings to across the portfolio to scale cross-product growth initiatives


Qualifications

  • 10+ years of paid media experience with meaningful ownership of large-scale, full-funnel B2B acquisition campaigns
  • Proven track record managing $20M+ annual paid media budgets across Programmatic Display, Paid Social, and SEM, with full accountability for channel efficiency and business outcomes
  • Experience planning across both upper and lower funnel media, understanding the role of each and how they behave differently
  • Experience managing budgets across large portfolios, understanding trade-offs between competing priorities
  • Skilled at writing media briefs that translate business objectives into actionable planning inputs that inform media strategy, budget parameters, learning agenda.
  • Ability to lead agency briefings that set clear expectations for strategic rigor and executional accountability
  • Working knowledge of advanced measurement methodologies - MMM, incrementality testing, media mix tests, geo holdouts, or causal lift studies - with the ability to translate findings into planning decisions
  • Experience managing agency relationships at a strategic level, including media plan review, performance governance, and structured feedback delivery
  • Comfortable using AI tools to streamline and advance operational and strategic ways of working, especially from the lens of media. Experience in Claude Code is a plus.

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Francisco $169,000 - $229,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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