Demandbase, Inc

Director, Demand Generation

Demandbase, Inc • $150K — $180K *
US-AnywhereRemote in United States
Business Services
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 8+ years in B2B marketing with strong demand generation experience
  • Proven ownership of pipeline or revenue targets
  • Experience leading cross-channel, full-funnel programs
  • Strong track record of partnering with sales teams
  • Analytical mindset to translate data into actionable insights

Responsibilities

  • Own top of funnel pipeline targets and integrate demand generation strategies with revenue goals
  • Allocate budget effectively across channels and programs for maximum impact
  • Partner with Sales and SDR leadership to ensure alignment on pipeline targets and lead quality
  • Optimize the entire funnel to improve conversion rates and reduce handoff friction
  • Lead and develop a high-performing demand generation team focused on accountability for outcomes
  • Manage external agency and vendor partners to achieve measurable results
  • Oversee demand generation reporting, forecasting, and performance metrics

Benefits

  • Opportunities for professional growth and continuous learning
  • Collaborative work environment emphasizing team leadership
  • Access to advanced marketing technology and platforms
  • Culture that promotes experimentation and performance optimization
  • Support for cross-functional partnerships with Sales and RevOps
Full Job Description
About the Role

Own the strategy, performance, and evolution of the demand generation engine, with accountability for pipeline creation, funnel efficiency, and revenue impact. This role leads a pod-based team model and partners closely with Sales to drive predictable growth. Success looks like owning the pipeline number in the QBR - not just reporting on it.

What you'll be doing:

Pipeline Strategy & Growth
  • Own top of funnel pipeline targets across segments and translate revenue goals into integrated demand generation strategies.
  • Allocate budget across channels, programs, and segments to maximize pipeline and revenue impact.
  • Partner with Sales and SDR leadership to align on pipeline targets, lead quality, conversion, messaging, and ICP priorities.
  • Optimize the full funnel from acquisition through pipeline by improving conversion and eliminating handoff friction.

Team Leadership
  • Lead and develop a high-performing demand generation team with clear ownership and accountability for pipeline outcomes.
  • Direct agency and vendor partners to deliver measurable business results.
  • Build a culture of experimentation, continuous learning, and performance optimization.

Analytics, Operations & Technology
  • Own demand generation reporting, forecasting, and performance metrics, including pipeline, conversion, CAC, and attribution.
  • Partner with RevOps to improve measurement, data quality, and operational efficiency.
  • Own and optimize the Demandbase platform and broader demand generation technology stack to drive segmentation, targeting, ABM execution, and reporting.
About You:
  • 8+ years in B2B marketing, with strong demand gen experience
  • Proven ownership of pipeline or revenue targets
  • Experience leading cross-channel, full-funnel programs
  • Strong track record partnering with Sales
  • Analytical mindset with ability to translate data into action

Bonus:
  • Experience evolving a digital or campaign team into a demand gen org
  • Familiarity with lifecycle marketing and funnel optimization
  • ABM or segment-based marketing experience, Demandbase experience highly desired
  • Experience managing outside growth agencies

About Demandbase, Inc

Demandbase is a marketing and advertising company that provides a range of solutions to help businesses identify and engage with their target audiences. The company offers account-based marketing, advertising, and personalization solutions that enable businesses to deliver personalized experiences to their customers. Demandbase has a team of over 500 employees who are committed to helping businesses achieve their marketing goals. The company is headquartered in San Francisco, California, and has additional offices in New York, London, and Sydney.
Learn more about Demandbase, Inc
Size
500 employees
Industry
Media
Founded
2007
* Ladders Estimates

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