The roleWe're looking for an East Coast-based marketer owning integrated field marketing and campaigns across North America, with a strong focus on the major financial hubs around the New York financial districts.
Working in close partnership with the
central and global marketing teams, you will
turn our global positioning, campaign strategy and ABM framework into sharp, locally resonant programs for Tier 1 financial services accounts.
You will also manage the regional integrated campaigns budget. This is a strategy
and execution role: you will help
shape the regional plan and then run it - designing and executing full-funnel, account-focused campaigns that combine digital, ABM, SDR plays, content, and high-impact in-person and virtual executive events, ensuring every touchpoint is orchestrated to drive meetings, opportunities and revenue in the region.
We're looking for someone based in
New York City / Chicago (or East Coast) with the ability to spend regular time in person with Sales and customers in the financial districts and across the East Coast as needed (expect c. 20 to 30% travel for events and account visits).
Compensation range: $1000K-$170K
What you will do- Sales partnership
Partner closely with regional Sales leadership to define focus segments, priority accounts, and marketing priorities that directly support pipeline growth. Act as a constant, embedded partner to Sales, serving as the day-to-day marketing lead for US Sales and BDM teams, enabling effective engagement with Tier 1 accounts. - Integrated campaigns
Plan and deliver integrated, multi-channel campaigns that move priority segments from initial awareness through sustained engagement, shaping brand perception and driving meaningful, sales-led conversations. - Field marketing
Own regional field marketing, including strategizing and executing, events and offline touchpoints as part of broader campaigns, in tight alignment with Sales, to drive tangible business outcomes. - ABM
Deliver and continuously evolve ABM foundations and plays in collaboration with global teams, with a strong focus on strategic US accounts. - Data and reporting
Track performance and pipeline impact, translating data into clear, actionable insights. Partner with RevOps and Marketing Ops to understand what's working, what's not, and where there's an opportunity to support. - Global strategy localization
Bring a deep understanding of the US market and customer needs. Translate global strategy into regional inputs, ensuring campaigns and narrative land effectively in the US.
What you bring- 4-7 years' experience in B2B marketing, with a focus on integrated campaigns, field marketing, ABM or demand generation.
- Proven track record working with enterprise / Tier 1 accounts, ideally within financial services, fintech, SaaS or other complex B2B environments.
- Demonstrated experience co-planning pipeline with sales and owning programs that lead to meetings and opportunities, not just activity.
- Comfortable operating as both strategic planner and hands-on operator - from shaping the regional plan with leadership to executing the details.
- Strong relationship-building skills; able to become a trusted partner to senior sales leaders and credible in conversations with C-level stakeholders.
- Data-literate and experiment-minded: able to read dashboards, interpret performance, and propose clear next steps.
- Excellent written and verbal communication skills; able to turn complex ideas into sharp, compelling narratives for senior decision-makers.
Our assessment process- Screening call with the Talent Acquisition Specialist (~45 mins)
- Portfolio review
- Test task (5 business days) + Presentation with a Hiring Manager (90 min)
- Interview with VP, Sales, Strategic Accounts - North America (30 min)
- Competency-based interview with the Talent Acquisition Specialist (60 mins)
What we offerWe highly value our people, so we will empower you with all the resources and support to help you reach your full potential.
For your best work- Remote-first flexibility to shape your ideal workday
- Home workplace budget
- Co-working expense coverage
- Individual IT budget for extra equipment
- Top-tier tech and AI-powered tools
For your growth- Access to Ideals Academy with numerous courses
- Investment in external learning and development activities
- Guidance in Personal Development Plan creation
- Professional literature and subscriptions coverage
- Support of your passion as a speaker or writer
- Internal talent mobility opportunities
For your well-being- 100% employer-paid health insurance for US employees with a 401(k) match program
- Mental health activities reimbursement
- Funding for sports competitions
- 20 business days of annual leave
- Paid health-related time off
Extra perks- Budget for meetups with your local team
- Generous internal referral program
Our cultureCommitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.
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