Job Description

Ready to turn cultural moments into LEGO moments? As Head of Celebrity Talent & Brand First Partnerships, you'll identify the talent, trends, and partnerships that help bring the LEGO brand to life in new and exciting ways, creating collaborations that inspire fans and make a global impact.

Core responsibilities

Celebrity Talent:

• Secure mutual value creating talent agreements for global campaigns and key entertainment projects, across all LEGO Group usage of ‘celebrity talent’ working closely with key stakeholders in Our LEGO Agency, Global Programming, Entertainment Partners & Content, Product Group, Markets & Channels

• Implement Global Talent strategy and drive continuous evolution and learnings to adapt to evolving dynamics

• Drive process with WME (TLG’s Talent Agency), throughout negotiations and approvals and establish positive relationships with talent representation

• Co-Chair global talent forum and create transparency across the company on where and how talent is being utilized

• Maintain Talent database and drive structured outreach while systematically maintaining relationships with established talent partners proactively explore future talent partnership opportunities

• Track cultural and entertainment trends to provide creative insight/guidance around talent targeting

Brand First Partnerships (eg. partnerships that are outside of licensed or product collaborations, that are focused on amplifying the LEGO brand globally):

• Identify strategic opportunities for potential brand first partnerships based on relevant audience trends and insights, as well as incoming briefs from Global Brand Development (GBD)

• Field partnership inquiries and evaluate appeal and potential, based on in-depth understanding of TLG strategic objectives

• Facilitate deeper partnership explorations with Global Brand and based on input and level of interest from key internal stakeholders

• Negotiate mutual value creating agreements, aligning key stakeholders both internal and external

• Serve as ‘Partner Manager’ once agreements are secured working closely with Global Brand Development (GBD).

Play your part in succeeding

The LEGO Entertainment Partners and Content (EPC) team drives development, production, distribution of all LEGO entertainment globally while also building best in class relationships within the global entertainment & licensing community.

Reporting into the SVP LEGO Entertainment Content & Partnerships, the Head of Celebrity Talent and Brand First Partnerships will play a key role across the global marketing function providing thought leadership and strategic input & savvy negotiation skills to all things related to the utilization of celebrities. They will proactively identify opportunities and act as both a facilitator and strategic sparring partner with internal marketing/OLA and EPC teams, on talent related issues; as well as drive innovation in how we identify, secure and execute innovative mutual value adding brand first collaborations (separate/outside of from licensing partnerships).

Do you have what it takes?

• Extensive hands-on experience working with celebrity talent agreements and strong understanding and knowledge of entertainment industry

• Promotional Partnership or Brand Marketing experience

• Sr. Level partner/relationship management experience

• Proven negotiation skills

• Ability to identify relevant trends and commercially viable opportunities

• Ability to work proactively and independently

• Well-developed network and ability to forge and foster positive and long-lasting relationships

Additional details on this position

• This is a Director level role based in our Los Angeles office.

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-LA1

Compensation

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

FamilyCare Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

ColleagueDiscount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.