GTM FP&A Senior Manager (On-Site)

Avenu Holdings LLC

$110K — $130K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Finance, Accounting, Economics or related field.
  • 5+ years in FP&A, sales/commercial finance, or analytical role.
  • Understanding of ASC 606 revenue recognition.
  • Strong financial modeling and Excel skills; fluent in GTM metrics.
  • Proven experience partnering with Sales and Marketing leaders.

Responsibilities

  • Build and maintain a driver-based GTM model for bookings, pipeline, and revenue forecasts.
  • Plan capacity, quota, and territory for sales operations.
  • Analyze unit economics, including CAC, LTV, and payback metrics.
  • Manage marketing spend allocation and assess program ROI.
  • Model, accrue, and track commissions with Sales Ops and HR.
  • Monitor GTM headcount and productivity.
  • Provide commercial support for pricing, packaging, and large-deal logistics.
  • Deliver monthly GTM reporting and variance analysis.

Benefits

  • Comprehensive health benefits package.
  • Opportunities for professional development and continuous learning.
  • Collaborative work environment that values individual contributions.
  • Potential for remote work flexibility.
Full Job Description
Job Description:

Own the finance partnership for the go-to-market organization - Sales and Marketing. You build the revenue and bookings forecast, drive commercial unit economics, and turn GTM spend into ROI-based decisions. This is a hands-on partnering role for someone equally at home in a model and in a pipeline review. This role will manage all revenue inputs and drivers associated w/ new business, renewals, and revenue/transactional delivery. Additionally, the expectation is that this will be a dual role also assisting with BU Finance coverage.

Duties and Responsibilities:

  • Bookings, pipeline & revenue forecast - build and maintain the driver-based GTM model, both month and full-year. This includes management of the consolidated revenue rolling forecast and related metrics.
  • Sales planning - capacity, quota, and territory / coverage planning.
  • Unit economics - CAC, LTV, payback, and sales efficiency (magic number).
  • Marketing - spend allocation and program ROI across the marketing portfolio.
  • Commissions & incentives - model, accrue, and track plans with Sales Ops and HR.
  • People - plan and monitor GTM headcount and productivity.
  • Commercial support - pricing, packaging, and large-deal / deal-desk support.
  • Reporting - deliver the monthly GTM variance and commentary into the close cycle. Own all bookings to revenue financial reporting inputs/slides.
  • BU Finance support - TBD on exact BU's this role will manage.
  • Perform other duties as assigned.


Education and Experience:

  • Bachelor's degree in Finance, Accounting, Economics or a related field.
  • 5+ years in FP&A, sales / commercial finance, or a comparable analytical role.


Knowledge, Skills and Abilities:

  • General understanding of ASC 606 revenue recognition to inform all revenue modeling.
  • Strong financial modeling and Excel skills; fluency in recurring-revenue and GTM metrics (pipeline, conversion, CAC/LTV, ARR/bookings). This also includes delivery based revenue and COGs expense drivers.
  • A track record of partnering with Sales and Marketing leaders - and challenging them constructively.
  • Clear, concise communication; able to turn analysis into a decision.
  • Familiarity with CRM and BI tools; commissions/ICM tooling a plus. Experience with Salesforce a plus.
  • A strong desire to leverage AI tools to automate repeatable tasks to professionalize reporting and focus on meaningful insights.


Work Environment:

  • Office setting with a moderate noise level.
  • The employee will work at an individual workstation, using a telephone and computer.


Physical Demands:

  • Must be able to remain seated for extended periods.
  • Regular use of a computer and other office machinery, such as printers and copy machines.
  • Occasional movement around the office.
  • Frequent communication via telephone.

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