EverCommerce

EverCommerce - Marketing Automation Manager

EverCommerce$115K — $125K *
US-AnywhereRemote in United States
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4–6+ years of experience in marketing automation or lifecycle marketing roles
  • Hands-on experience with Marketo and HubSpot (or similar platforms)
  • Solid understanding of audience segmentation and automated journey design
  • Familiarity with Salesforce and CRM–MAP integrations
  • Strong attention to detail and quality assurance mindset
  • Ability to manage multiple projects in a fast-paced environment
  • Excellent communication and collaboration skills

Responsibilities

  • Manage daily lifecycle and marketing automation tasks including campaign setup and deployment
  • Ensure high quality customer experience through meticulous attention to detail in campaigns
  • Support execution of complex, personalized campaigns as required
  • Develop lifecycle marketing programs to enhance customer engagement and funnel performance
  • Translate business needs into scalable, effective lifecycle marketing strategies
  • Maintain accurate campaign tracking and data alignment between marketing and sales
  • Collaborate with cross-functional teams to optimize campaign delivery

Benefits

  • Flexible work arrangements, including remote or hybrid options
  • Ongoing investment in professional development opportunities
  • Comprehensive health and wellness benefits starting Day 1
  • 401k plan with up to 4% match and immediate vesting
  • Generous flexible time-off policy
  • Employee Stock Purchase Program
Full Job Description
We’re looking for a Marketing Automation Manager to join our Marketing team, supporting a portfolio of SaaS solutions for home service and remodeling professionals. In this role, you’ll design, build, and operate scalable lifecycle journeys that drive pipeline efficiency and long-term customer value. You’ll directly influence revenue outcomes by improving conversion, velocity, retention, expansion, and cross-sell performance through a data-driven lifecycle strategy and marketing automation. You will support the execution of end-to-end lifecycle marketing programs, from acquisition through advocacy, with a focus on building and optimizing campaigns within our marketing automation platform (primarily Marketo). This role blends strategic thinking with hands-on execution, contributing to prioritization and continuous performance improvement aligned with business goals. You’ll collaborate closely with Growth, Digital, Customer Marketing, Sales, RevOps, and Product teams to deliver the right message to the right customer at the right time, while continuously optimizing for performance and ROI. Campaign Execution & Delivery • Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment across one-time, recurring, and triggered campaigns • Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment to ensure a high-quality customer experience • QA campaigns to ensure accuracy, compliance, and on-time delivery • Support more complex or personalized campaign builds as needed Journey Architecture & Automation • Support the development and execution of lifecycle marketing programs across acquisition, nurture, conversion, onboarding, retention, and expansion • Translate business and campaign requirements into scalable lifecycle programs that improve funnel performance and customer engagement • Ensure accurate lifecycle and campaign tracking across connected Salesforce instances, maintaining clean data, proper attribution, and alignment between marketing and sales systems • Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints Quality, Risk & Reliability • Maintain high standards for execution quality and campaign delivery across lifecycle programs • Monitor and troubleshoot data issues, journey performance, and delivery failures • Proactively identify execution risks that could impact customer experience or performance, and escalate with recommended solutions Collaboration • Partner closely with Lifecycle Marketing Managers, copywriters, designers, and analysts to execute campaigns effectively • Provide input on feasibility, timelines, and execution approach during campaign planning • Collaborate cross-functionally to balance speed, quality, and scalability in campaign delivery What We’re Looking For Required Qualifications • 4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles • Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io) • Strong understanding of segmentation, triggers, personalization, and automated journeys • Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting. • High attention to detail with a strong QA mindset • Ability to manage multiple initiatives in a fast-paced, cross-functional environment • Strong communication and collaboration skills Where: Remote, US The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States  – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.   Benefits and Perks:  • Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid  • Continued investment in your professional development  • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.  • 401k with up to a 4% match and immediate vesting  • Flexible and generous (FTO) time-off  • Employee Stock Purchase Program  Compensation: The target base compensation for this position is $115,000 to $125,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above. 

About EverCommerce

EverCommerce is a leading provider of software solutions for small and medium-sized businesses. The company offers a wide range of products, including point-of-sale systems, marketing automation software, and payment processing solutions. EverCommerce serves a variety of industries, including health and wellness, home services, and professional services. The company was founded in 2017 and is headquartered in Denver, Colorado.
Learn more about EverCommerce
Size
1,000 employees
Market Cap
$1.2 billion
Industry
NASDAQ

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