Director / Sr. Director, EventsEverPro | EverCommerce
The Director / Sr. Director of Events leads our events function end to end. You lead an in-house team of eight events managers and planners, and you are accountable for the strategy, execution, and ROI of every event across the EverPro portfolio - from a national footprint of 130+ regional and vertical tradeshows to our flagship user conferences, a large industry event, our internal Sales Kickoff (SKO), and Presidents Club. You own events as a growth channel: generating pipeline, deepening customer relationships, and building the EverPro and brand-level presence across a multi-brand portfolio.
Strategy & Portfolio Ownership- Own the events strategy across the EverPro multi-brand portfolio, translating company growth and retention targets into an annual events calendar, budget, and measurement framework.
- Own the full events portfolio - from regional and vertical tradeshows through flagship user conferences, a large industry event, SKO, and Presidents Club - and the connective tissue between demand generation, customer marketing, and sales enablement.
- Be accountable for the performance and ROI of every event investment: pipeline generated, customer engagement, brand presence, and cost efficiency across brands.
Tradeshow & Field Event Management- Manage a portfolio of 130+ tradeshows, regional shows, and field events per year across a multi-brand portfolio, prioritizing investment by vertical, market, and expected return.
- Set the standard for booth strategy, staffing, and lead capture, and hold brand and regional teams accountable to consistent execution and follow-up.
- Build repeatable playbooks and vendor relationships that let the team scale show volume without sacrificing quality or blowing the budget.
Flagship Events & Executive Programs- Own end-to-end planning and execution of multiple user conferences, including venue selection, agenda and content strategy, speaker management, sponsorships, and on-site production.
- Lead planning for a large industry event, representing EverPro's brands and coordinating cross-functional participation, sponsorship strategy, and executive presence.
- Own Sales Kickoff (SKO) end to end - content flow, logistics, venue, and the overall experience - in partnership with Sales leadership.
- Own Presidents Club end to end - destination selection, budget, guest experience, and logistics - in partnership with Sales leadership.
Team Leadership- Lead, coach, and scale an in-house team of eight events managers and planners - setting clear goals, raising the bar on craft, and building a high-performance, detail-driven culture.
- Structure the team and workload against a 130+ show calendar and a slate of flagship events, ensuring clear ownership and coverage across brands and regions.
- Manage the vendor and agency ecosystem - venues, production partners, booth builders, travel - holding partners to the same standard of rigor and results as the in-house team.
Budget & Measurement- Own the events budget and the efficiency of every dollar - cost per lead, cost per opportunity, and contribution to pipeline and retention.
- Build measurement and post-event reporting that connects event investment to pipeline, revenue influence, and customer outcomes.
- Report performance to leadership with clear narrative, sharp insight, and a credible point of view on where to invest next.
Cross-Functional Partnership- Partner across the business - with sales, product marketing, brand, customer marketing, and finance - to align the events calendar to pipeline goals, product launches, and customer lifecycle moments.
- Partner with brand and creative teams to ensure a consistent, high-quality experience across every tradeshow booth, conference, and executive event.
- Represent events in company-wide planning, ensuring the calendar reflects the right balance of demand generation, customer engagement, and internal culture-building events.
What You'll BringRequired- 10+ years in event marketing / event management, with 3-5+ years leading and developing teams.
- A proven track record managing a high-volume tradeshow calendar (100+ events/year) across multiple brands, verticals, or regions.
- Direct experience owning flagship programs - user conferences, large industry events, internal sales kickoffs, or incentive/president's club trips - end to end.
- Strong budget and vendor management skills, with the ability to run a large, multi-event portfolio efficiently.
- A track record of building and leading high-performing in-house teams, and of managing agencies and vendor partners to results.
- Excellent executive communication - able to partner with Sales and executive leadership on high-visibility programs like SKO and Presidents Club.
Preferred- Experience in SMB-focused SaaS, subscription, or multi-brand portfolio businesses.
- Familiarity with the home, field, or professional services verticals.
- Comfort operating in ambiguity with a strong bias to action; energized by a high-investment, high-expectations growth environment.
- Experience with event management, registration, and reporting platforms, and connecting event data to CRM and pipeline reporting.
WhereThe EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada - if you're close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require significant travel to tradeshows, user conferences, SKO, Presidents Club, and other events across North America, as well as travel to our Corporate Headquarters in Denver, Colorado.
Benefits & Perks- Flexibility to work where/how you want within your country of employment - in-office, remote, or hybrid
- Continued investment in your professional development through Udemy
- Robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
- Student Loan Repayment Program
CompensationThe target base compensation for this position is $180K to $220K USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.
