eBay

Director, Product - Ad Targeting & Media

eBay$224K — $300K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of product management experience in digital advertising or large-scale data products
  • 5+ years of people leadership experience with a proven history of developing high-performing teams
  • Deep knowledge of ad targeting, audience products, and first-party data activation
  • Strong understanding of retail and commerce media concepts
  • Experience with DSPs, programmatic advertising, and identity resolution
  • Proficiency in analytical and technical skills necessary for partnership with Engineering and Data Science
  • Experience in building AI-powered products, especially with generative AI is a plus

Responsibilities

  • Drive product vision and roadmap for audience intelligence and targeting
  • Develop differentiated targeting products using eBay's commerce signals
  • Define strategies for growing advertising on external channels
  • Support brand and agency propositions focusing on performance and upper-funnel advertising
  • Identify opportunities in emerging advertising models across retail media
  • Innovate with AI to optimize audience segmentation and ad delivery
  • Lead the hiring and mentoring of a team of product managers

Benefits

  • Comprehensive medical and financial benefits
  • 401(k) eligibility and various paid time off benefits
  • Parental leave and other time-off benefits
  • Target bonus and potential for restricted stock units
Full Job Description
About the group and the position:

At eBay, we have built one of the largest ad marketplaces in ecommerce, and one of the fastest-growing businesses within the company. We are on a mission to help sellers and brands of all sizes use advertising to drive meaningful impact for their businesses. We are accomplishing this by developing one of the most technology-powered ad marketplaces in the world.

As the Director of Product, Ad Targeting and Network, you will be responsible for the features that define who advertisers connect with and where. This includes audience insights, targeting, and eBay's growth across search, social, programmatic, and new offsite channels.You will use eBay's rich first-party commerce signals to develop unique audience and targeting products that drive advertising throughout the funnel, from performance campaigns to brand advertising. In this role, you will develop eBay's mid- and upper-funnel business through collaboration with brands, agencies, and ecosystem partners. You will build distinct retail and commerce media products and drive brand advertising growth toward eBay's next billion-dollar opportunity.

You will achieve this by bringing to bear traditional and generative AI to build step-changes in our product capabilities. You will lead and grow a world-class team and collaborate with leaders across eBay to ensure that advertising acts as a force multiplier for the entire marketplace.We seek a visionary leader prepared to explore new horizons in ad tech. The candidate should have strong ambition and persistence to influence our sellers, buyers, and eBay's overall performance.

What you will accomplish:

Drive Product and Business Strategy
  • Take full responsibility for the complete product vision and roadmap related to audience intelligence, targeting, offsite ad syndication, and privacy-safe data collaboration platforms
  • Build differentiated targeting products by bringing to bear eBay's first-party commerce signals, including audience, contextual, behavioral, intent-based, retargeting, and other emerging approaches
  • Define and complete the strategy for growing eBay advertising beyond eBay-owned surfaces across search, social, programmatic display and video, and emerging external channels
  • Support the definition and growth of eBay's proposition for brands and agencies, building products that focus on objectives related to performance, consideration, and upper-funnel advertising
  • Find opportunities across retail and commerce media, including audience extension, direct customer data engagement, privacy-safe data collaboration, brand-funded media, and other emerging advertising models.
  • Champion innovation in AI, generative models, automation, and intelligent defaults to transform the advertiser journey
  • Partner closely with commercial and finance teams to align technical roadmaps with overarching business strategy


Deliver AI-aided impact
  • Leverage AI/ML to optimize audience segmentation, intent matching, and upper-funnel ad delivery, improving incremental sales velocity and advertiser ROAS
  • Push product and engineering teams to pioneer breakthroughs and lead innovations within the broader ad tech community
  • Cultivate a culture of progress driven by applying rigorous experimentation, A/B testing, and deep data analysis


Lead a High-Performing Team
  • Hire, mentor, and scale a team of extraordinary product managers
  • Foster a product culture grounded in rapid experimentation, deep seller empathy, and a hunger for growth
  • Promote diversity, equity, and inclusion throughout the team and the wider organization


Operate as a Strategic, Cross-Functional Leader
  • Align closely with executive leaders across Product, Engineering, Commercial, Finance, and Legal
  • Represent your product area in executive forums, seamlessly translating complex technical strategies into clear business impacts
  • Collaborate with program and operations teams to guarantee detailed roadmap execution and timely delivery


What you will bring:
  • 10+ years of product management experience, with significant experience in digital advertising, marketplace, commerce, or large-scale data products
  • 5+ years of people leadership experience with a proven track record of building and developing high-performing teams
  • Comprehensive knowledge of ad targeting, audience products, first-party data activation, identity, and offsite advertising ecosystems
  • Strong knowledge of retail media / commerce media concepts, including onsite and offsite activation, data clean rooms, audience extension, and closed-loop measurement
  • Experience with several areas such as DSPs/SSPs, programmatic advertising, paid search, social advertising, identity resolution, or brand advertising
  • Knowledge of how brands and agencies plan, purchase, optimize, and assess advertising throughout the funnel
  • Strong analytical and technical proficiency, with experience partnering deeply with Engineering and Data Science
  • Experience building products powered by artificial intelligence; generative AI experience is a plus


Additional Details

The base pay range for this position is expected in the range below:
$224,800 - $300,100

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Remote roles are not eligible for U.S. visa sponsorship.

About eBay

As a leader in automotive ecommerce, eBay Motors brings you millions of potential customers. Our new simplified listing plans give you unmatched levels of customization and control. So whether you're listing twenty cars a month or an entire lot, you know you're getting the value that you deserve.

eBay Careers

Joining eBay’s dynamic team offers more than just job opportunities; it’s a chance to be part of a global marketplace that values innovation, leadership, and diversity. As a leader in online retail, eBay provides a platform where ambitions flourish and career growth is fostered through comprehensive diversity training and professional development. Work You’ll Do At eBay, we empower you to drive your career path forward with a range of employment options, from internships to full-time positions. Our culture thrives on innovation and the pursuit of excellence in the digital commerce landscape. By joining our team, you’ll collaborate with skilled professionals who are adept at blending technology and creativity to achieve high-impact results. Explore eBay’s Diverse Opportunities Whether you’re starting out with an internship or seeking a leadership role, eBay’s global presence offers vast opportunities for professional growth and networking. Our commitment to diversity and inclusive culture allows every team member to feel valued and motivated. Innovate and Lead At eBay, every position contributes to our mission of creating a more connected and seamless e-commerce experience. We encourage our team to lead projects that challenge the status quo and promote innovation. With eBay, you’re not just filling a role; you’re part of a pioneering company that’s continually reshaping the world of online retail. Benefits and Growth eBay is dedicated to the well-being and development of our employees. We offer competitive benefits, leadership training, and opportunities for career advancement. Investing in our team’s growth is paramount, as they are the driving force behind our success. Join Our Team Ready to take the next step in your career? Explore the job opportunities at eBay where your skills and creativity can shine. We are hiring individuals who are passionate, curious, and eager to drive change in the e-commerce industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights available through our eBay Careers Blog. Personalize your experience by subscribing to job alert emails that match your career interests and skills. Apply Now Start your journey with eBay today. Search open positions that align with your professional aspirations and submit your resume. Our interview process is designed to understand your capabilities and potential to grow with us. Join eBay and be part of a team that’s committed to creating impactful change in the marketplace. Discover the opportunities waiting for you at eBay – a place where your career can thrive in an environment of innovation and leadership.
Learn more about eBay
Size
10,800 employees
Market Cap
$21.7 billion
Industry
Net Income
$5.6 billion
Founded
1995
5 Year Trend
+2.3%
Revenue
$10.7 billion
NASDAQ

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