Nexstar Broadcasting Group, Inc

Digital Executive Producer

Nexstar Broadcasting Group, Inc • $80K — $95K *
Nashville, TN 37211In-Person
Media
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Proven leadership in a digital news environment with people management experience.
  • Strong editorial judgment in high-pressure breaking news situations.
  • Experience driving audience growth through strategic content execution.
  • Deep understanding of SEO, analytics, and streaming platforms.
  • Proficient in video, streaming, and digital storytelling formats.
  • Ability to influence and lead cross-functional teams.
  • Strong communication skills to set expectations and ensure accountability.
  • Experience in fast-paced newsroom environments.

Responsibilities

  • Set the vision and standards for streaming performance.
  • Manage editorial oversight on all streaming content.
  • Develop innovative streaming strategies to expand WKRN+.
  • Collaborate with anchors, producers, and editors to meet tight deadlines.
  • Be a key voice in daily editorial decision-making alongside leadership.
  • Ensure accountability around content quality and metrics.
  • Identify team training needs in digital video and streaming.
  • Integrate digital video planning early in story conceptualization.
  • Enhance storytelling for effectiveness across platforms.
  • Ensure accountability for multiplatform content execution.

Benefits

  • Professional development opportunities to enhance skills and stay ahead in the industry.
  • Access to the latest technology and tools for digital journalism.
  • Supportive work environment fostering innovation and new ideas.
  • Collaboration with a talented and experienced team.
  • Opportunities for growth in an evolving digital landscape.
Full Job Description
WKRN News 2 is searching for a Digital Executive Producer who will lead the evolution of our newsroom into a fully integrated, multiplatform operation. We need a journalist who is always 3 steps ahead in technology. In this position, you will oversee all programming on our streaming channel, WKRN+. You will manage both live and pre-recorded shows and newscasts. You will brainstorm and implement new streaming plans and programming to serve our audiences. Successful applicants must have mastery of television and digital platforms while maintaining the highest level of journalistic integrity.

Core Responsibilities
  • Set the vision, standards, and daily expectations for streaming performance
  • Manage editorial oversight on all streaming programs
  • Develop new streaming strategies and shows to expand WKRN+
  • Work with anchors, producers, and editors to maintain strict deadlines
  • Serve as a key voice in daily editorial decision-making, alongside broadcast leadership
  • Create accountability around metrics, content quality, and editorial judgment
  • Identify gaps and actively train the team in digital video
  • Ensure digital video and streaming plans are present early in story conception, not just at the end
  • Push for stronger, smarter story framing that works across all platforms
  • Hold the newsroom accountable to multiplatform execution


Integrate Digital, Broadcast, and Streaming
  • Partner with newscast EPs, assignment editors, and producers to extend the life of every story
  • Create seamless workflows between linear, digital, and streaming
  • Ensure broadcast content is consistently optimized and repurposed for CTV
  • Drive the evolution towards vertical video
  • Eliminate gaps where content is left underutilized or audience opportunities are missed


Drive the Growth of streaming
  • Work in lockstep with the Executive Producers to build and grow WKRN+
  • Identify daily opportunities for live, near-live, and on-demand content on streaming
  • Support and strategize the promotion of WKRN+ across all platforms
  • Stay ahead of trends and ensure WKRN is competitive in emerging formats
  • Drive measurable growth in engagement, loyalty, and reach
  • Establish clear KPIs and ensure consistent performance against them


Basic Qualifications
  • Proven leadership in a digital news environment, with experience managing people and performance
  • Strong editorial judgment with the ability to lead in a breaking news environment
  • Track record of driving audience growth through content strategy and execution
  • Deep understanding of SEO, analytics, and streaming platforms
  • Experience working across video, streaming, and digital storytelling formats
  • Ability to influence across teams and lead without rigid organizational boundaries
  • Strong communicator who can set expectations and hold teams accountable
  • Comfortable operating in a fast-paced, evolving newsroom environment


Preferred Qualifications
  • Track record of digital and social media growth
  • At least 5 years of experience in both a broadcast and digital setting


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About Nexstar Broadcasting Group, Inc

Nexstar Media Group, Inc. is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 199 television stations and related digital multicast signals reaching 116 markets or approximately 39% of all U.S. television households (reflecting the FCC’s UHF discount). Nexstar’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. Nexstar’s community portal websites offer additional hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content while creating new revenue opportunities. Nexstar also owns WGN America, a growing national general entertainment cable network and a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information please visit www.nexstar.tv.
Learn more about Nexstar Broadcasting Group, Inc
Size
11,160 employees
Market Cap
$6.5 billion
Industry
Media
Net Income
$811.4 million
Founded
2000
5 Year Trend
+33.3%
Revenue
$4.5 billion
NASDAQ
NXST
* Ladders Estimates

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