Horizon Media Inc

Director, Out of Home

Horizon Media Inc$140K — $160K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS Degree
  • 5+ years of experience in OOH media planning and buying, 3+ years in a supervisory role
  • Strong negotiation skills across diverse media markets
  • Established relationships with major OOH media vendors
  • Excellent written and verbal communication skills
  • Strong analytical skills with math proficiency
  • Expert understanding of TAB OOH Measurement methodology

Responsibilities

  • Manage OOH strategy team through all phases of planning and execution
  • Develop and present strategic plans with sound rationale
  • Foster and manage relationships with Brand Teams, Clients, and Vendors
  • Guide strategy development through brainstorming sessions with Brand Teams and Clients
  • Ensure plans align with Client objectives and strategies
  • Negotiate OOH media buys and support team development in negotiation tactics
  • Advocate for OOH print production services across Brand Teams

Benefits

  • Health insurance coverage
  • Life and disability insurance
  • Retirement savings plans
  • Company paid holidays
  • Unlimited paid time off (PTO)
  • Mental health and wellness resources
  • Pet insurance
  • Childcare resources
  • Identity theft insurance
  • Fertility assistance programs
  • Fitness reimbursement
Full Job Description
Job Description

Job Summary

The candidate will manage the support team in planning and implementation of strategically focused OOH plans, as well as manage Brand Team, Client and Vendor relationships for assigned group of accounts. This is a dynamic opportunity to join a forward thinking agency.

Main Duties and Responsibilities
• 10% - Planning
• 30% - Strategic Thinking
• 10% - Negotiation
• 30% - Supervision
• 20% - Brand Team/Client Management
  • Manage OOH strategy team on all phases of planning, buying and post buy processes
  • Oversee development/presentation of strategically focused plans and recommendations with sound rationale
  • Build and manage strong Brand Team, Vendor and Client relationships
  • Participate in strategy development and brainstorming meetings with Brand Teams and Clients
  • Work with Brand Team to insure plans are on strategy and meet Client objectives
  • Negotiate OOH media buys, and assist Supervisors and Strategists on team in their continued development of negotiation strategies and tactics
  • Be an advocate for OOH print production services across brand teams
  • Stay current with the evolving landscape and on the advances in technology, innovation, digital OOH area, measurement and research as the industry advances forward
  • Participate in new business pitches


Supervisory Responsibilities
  • Supervise OOH Supervisors and their respective Strategist teams' day to day workloads, as well as monitor accuracy and professionalism in work produced


Knowledge and Skills Required
  • BA/BS Degree
  • Minimum of 5 years' experience planning & buying in all OOH media sectors (traditional digital, digital placed, cinema, and experiential formats), with at least 3 years at supervisory level
  • Strong negotiation skills across markets and formats
  • Solid relationships with all major OOH media vendors
  • Excellent written, presentation and verbal communication skills
  • Ability to prioritize and organize open items for self and staff
  • Ability to integrate and work successfully with various Agency teams, handle multiple projects and meet tight deadlines under pressure
  • Strong analytical and quantitative skills, including math proficiency
  • Demonstrate strategic thinking and problem solving abilities
  • Strong understanding of basic media planning terms and concepts such as GRPs, ROI, reach and frequency
  • Expert understanding of TAB OOH Measurement methodology, and high comfort level with utilizing as part of planning process


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Certificates, licenses and registrations

N/A

Physical Activity and Work Environment

N/A

Salary Range
$140,000.00 - $160,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

About Horizon Media Inc

Horizon Media is an advertising and marketing agency that provides services such as media planning and buying, digital marketing, and research and analytics. The agency was founded in 1989 and is headquartered in New York City. Horizon Media has more than 2,300 employees and offices in Los Angeles, Toronto, and London. The agency's clients include Geico, Corona, and Capital One.
Learn more about Horizon Media Inc
Size
1,000 employees
Industry
Founded
1989

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