8-12 years of marketing experience in wholesale, B2B, or retail settings
Background in fashion, jewelry, accessories, or luxury consumer goods
Proven track record in executing successful marketing campaigns and product launches
Strong leadership and collaborative skills to influence cross-functional teams
Excellent communication, presentation, and project management skills
Responsibilities
Develop and lead the wholesale marketing strategy in alignment with business goals
Partner with Sales leadership for territory-specific initiatives
Manage the wholesale marketing calendar for launches and campaigns
Evaluate marketing programs to enhance performance and efficiency
Lead planning and execution of product launches and seasonal marketing campaigns
Provide retailers with timely, high-quality marketing assets
Collaborate with teams to align campaigns with brand strategy
Benefits
In-office position in New York City
Collaborative work environment
Opportunity to influence key marketing strategies
Engagement with cross-functional teams for comprehensive campaign development
Full Job Description
The Wholesale Marketing Director is a key leader within the Marketing organization, responsible for developing and executing strategies that drive retailer engagement, acquisition, and retention. This role partners closely with Sales, Merchandising, and cross-functional teams to ensure cohesive, high-impact campaigns that elevate the Julie Vos brand across all wholesale channels.
What You'll Do
Strategy & Planning
Develop and lead the wholesale marketing strategy aligned with overall business and marketing objectives.
Partner with Sales leadership to plan territory-specific initiatives and campaigns.
Own and manage the wholesale marketing calendar, including product launches, seasonal campaigns, trade shows, and retail events.
Continuously evaluate marketing programs, identifying opportunities to improve performance and efficiency.
Product & Campaign Launches
Lead the planning and execution of wholesale product launches and seasonal marketing campaigns.
Ensure retailers receive timely, high-quality marketing assets, including pitch decks, line sheets, sales kits, and digital communications.
Maintain consistent and compelling brand messaging across all wholesale marketing initiatives.
Monitor campaign performance and retailer adoption, using insights to refine future strategies.
Sales Enablement & Retail Partner Marketing
Develop tools, programs, and resources to support wholesale sales teams in driving retailer engagement.
Create scalable marketing assets for retail partners, including trunk show kits, in-store materials, and promotional campaigns.
Ensure brand consistency and elevate the Julie Vos experience across all wholesale touchpoints.
Cross-Functional Leadership
Collaborate with Marketing, Merchandising, and Sales teams to align campaigns with overall brand strategy.
Lead regular cross-functional meetings to coordinate priorities, timelines, and execution.
Identify and implement process improvements to streamline marketing operations and enhance collaboration.
Who You Are
8-12 years of marketing experience, preferably in wholesale, B2B, or retail marketing.
Experience within fashion, jewelry, accessories, or luxury consumer goods.
Proven success in campaign execution, product launches, and strategic marketing leadership.
Strong collaboration and leadership skills with the ability to influence cross-functional teams.
Excellent communication, presentation, and project management abilities.
This is an in-office position located in New York City with a salary range of $145,000 - $165,000 per year.
