Position Summary

The Director, HCP Marketing will lead U.S. HCP strategy in myelofibrosis, driving education, trial, and sustained adoption to establish and reinforce a differentiated position in a competitive oncology landscape. 

This role owns end-to-end HCP engagement—from insight generation through execution and optimization—leveraging data, omnichannel orchestration, and cross-functional leadership to deliver measurable business impact. The Director will play a key role in shaping the evolving treatment landscape by translating clinical and real-world evidence into compelling value propositions and customer experiences. 

You will partner closely with Medical Affairs, Market Access, Sales, Global Marketing, and Insights & Analytics to ensure alignment across strategy and execution. 

Key Responsibilities

HCP Strategy & Brand Leadership

• Own and evolve the U.S. HCP marketing strategy and integrated tactical plan across the myelofibrosis treatment journey 

• Define differentiated HCP value propositions grounded in clinical data, real-world evidence, and competitive insights 

• Drive lifecycle strategy to deliver both near-term performance and long-term asset value creation, including future indications and competitive positioning 

Omnichannel Customer Engagement & Innovation

• Design and execute integrated omnichannel HCP strategies across digital, personal, and peer-to-peer channels 

• Develop advanced segmentation, targeting, and personalization frameworks to optimize engagement 

• Champion innovation in customer experience, including automation, next-best-action approaches, and data-driven orchestration 

• Translate insights (claims, EHR, market research, and field feedback) into actionable commercial strategies 

Cross-Functional & Enterprise Leadership

• Lead cross-functional planning and execution across Marketing, Sales, Medical Affairs, Market Access, and Global teams 

• Influence senior stakeholders through clear, insight-driven storytelling and recommendations 

• Ensure alignment across promotional, medical, and access strategies to deliver a unified external experience 

• Operate effectively within a matrix environment, demonstrating enterprise leadership and influencing without authority 

External Engagement & Thought Leadership

• Represent the brand at key oncology congresses and external forums, gathering insights and reinforcing GSK’s leadership 

• Engage with key external experts to inform strategy and strengthen scientific credibility 

Agency Leadership, Budget & Governance

• Lead agency partners across strategy, creative development, digital execution, and media planning 

• Ensure all activities meet regulatory, legal, and compliance standards 

Leadership & Capability Building

• Foster a culture of accountability, innovation, and continuous improvement 

• Recruit, retain and develop talent within the organization 

Basic Qualifications

• Bachelor’s degree in life sciences, business, marketing, or related field 
• 10+ years of pharmaceutical/biotech experience 
• Proven success in US brand marketing, including commercialization  
• Experience leading cross-functional teams and managing agency partners 

Preferred Qualifications

• Advanced degree (MBA, MPH, MS) 
• Pharmaceutical Sales 
• Global experience
• Strong experience leveraging real-world evidence, analytics, and market insights 
• Demonstrated success designing integrated omnichannel HCP engagement strategies 
• Strong ability to influence senior stakeholders in a matrix organization 
• Experience managing significant budgets and performance targets 

Leadership Capabilities

• Strategic thinker with ability to translate insights into actionable strategy 
• Data-driven decision maker with strong commercial acumen 
• Enterprise mindset balancing short-term execution and long-term value creation 
• Influential communicator who aligns stakeholders across a complex organization 

What we value from you
- Clear and direct communication that is respectful and inclusive.
- A collaborative mindset that values different perspectives and inclusion.
- A focus on measurable outcomes and continuous improvement.
- Comfort with ambiguity and ability to act with urgency while maintaining quality.

Ready to make a meaningful difference for patients and clinicians? Apply now to join our team and help shape HCP marketing for myelofibrosis at GSK. We look forward to hearing what you will bring.

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