Title and Summary

Director, Global Social Media

The role is in the Global Brand & Advertising team who help drive business and brand objectives by building the brand as a key enabler of our business. Defining the brand strategy and driving preference and consideration among target consumer segments and B2B buying groups through compelling, culturally relevant, marketing strategies and campaigns that cut through and drive engagement and business and brand outcomes.

The team is focused on cultivating a future-proofed branding & advertising strategy that drives design and brand excellence. We collaborate and partner with teams across the organization, including Regional Marketing, Communications, Product teams, Operations & Technology, and HR.

Overview

As Global Social Media Director (reporting to the SVP, Global Brand Advertising, Social Media & Agency Relations), you will set the global vision and operating model for Mastercard's social channels, building community, elevating creative output, and driving measurable impact for the business.

This role is central to bringing our brand strategy to life on social through bold, culturally relevant storytelling and best-in-class community building and management. You will provide strategic counsel and hands-on leadership, shaping what we say, how we show up, and how we engage, partnering with Global, Regional, and Market teams to build programs that strengthen brand affinity, grow our audience, and differentiate Mastercard as a top global brand.

The Job

You will define how Mastercard shows up on social, building community, sparking conversation, and bringing our brand to life through creative, culturally relevant storytelling. You will translate business priorities into clear, measurable social plans across priority platforms.

Building on a strong foundation, you will elevate our global social strategy for the next phase of growth, raising the creative bar, accelerating community growth, and drive engagement. You will lead the global social Center of Excellence and set clear direction on channel roles, content standards, tone of voice, and paid vs. organic approach so markets can create locally relevant work with a consistent Mastercard point of view. You will partner closely with regional and local teams, using insights and performance learnings to refine guidelines, share best practices, and inspire the strongest work across the world.

You will ensure our social presence expresses the Mastercard brand through strong visual, audio, and written craft-anchored in our tone of voice and multi-sensory strategy, and shaped through the lens of inclusion-so we continue to earn relevance as a leading brand on social.

You want to be a part of this team because you believe social is where brand, culture, and community come to life. You're a collaborative thought partner and consumer advocate who brings strong creative judgment, able to spot a great idea, shape it into compelling storytelling, and raise the bar on craft. You stay close to cultural moments and audience insights, and you use them to create content and experiences people choose to engage with and share.

The Global Social Media Director will be responsible for the management of our digital agency(s), platform relationships, collaboration with cross functional marketing teams to co-develop (with regional and local teams) and manage a digital content strategy & architecture.

Responsibilities
• Leads on the build and execution of global social strategy to grow and engage Mastercard's communities across priority platforms, strengthening brand relevance and improving performance through clear channel plans, content strategy, and measurement, effectively managing brand reputation
• Oversees development and delivery of social campaigns and always-on content that can be adapted and scaled globally, ensuring creative consistency and local relevance
• Leads the global Social Media Center of Excellence, setting standards for channel roles, tone of voice, community management, content approach, and measurement; partners with markets to capture learnings and evolve best practices
• Manages relationships with social agency partners to deliver strategy, content production, community support, and reporting
• Manages the in-house Community Manager and oversees content creation with agency partners and the in-house studio; provides creative leadership to elevate storytelling and craft across channels
• Identifies platform and cultural opportunities and leads testing (formats, creators, partnerships) to improve relevance, engagement, and community growth
• Creates playbooks, toolkits, and guidelines and shares best practices to enable regional and market teams
• Recommends platform roles and paid/organic approach based on audience insights, performance data, and business priorities
• Maintains strong relationships with platform and creator ecosystems to stay ahead of emerging trends and opportunities
• Serves as a social media subject-matter expert, influencing stakeholders and upskilling teams through POVs, learning sessions, and shared best practices
• Leads social governance, ensuring audit controls, compliance requirements, and documentation are in place across channels, markets, and partners
• Manages portions of the social budget, forecasting and tracking spend to ensure campaigns and always-on programs deliver within allocated budgets

All About You
• First and foremost, you are a nurturing leader & motivator and someone who will be a great example of 'the Mastercard Way' and embody your approach to representation, inclusion and fairness
• 10+ years of strategy experience working on a social team or at a social agency
• Strong experience on leading the social strategy, planning, channel approach, creating strong/engaging content
• Proven experience working on social activations for large campaigns
• Proven experience in managing up, across, and downstream with peers and partners
• Led complex cross-functional projects locally and globally
• Demonstrated success building relationships and delivering results with global, multi-cultural and remote project teams
• Proven experience working with creative teams on digital and social platforms (examples of projects encouraged)
• Demonstrated success in initiating and executing social campaigns and creating engaging content
• Comfortable in managing ever-changing platform landscape while providing clear POV's and willingness to align / educate / compromise with partners
• Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
• Excellent oral and written communication skills including meeting facilitation

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

Pay Ranges
Purchase, New York: $174,000 - $286,000 USD