Job Description

As the Manager of Content Strategy on the Lifecycle Marketing team, you will drive the strategic vision and creative direction for both our B2B and B2C content ecosystems. You will sit at the intersection of brand strategy, lifecycle marketing, and performance metrics, owning the holistic content journey from high-level mapping to final delivery oversight.

You will primarily act as the visionary lead-partnering with external agencies, freelancers, and internal stakeholders to guide, review, and deliver high-converting content. You bring a powerful combination of strategic thinking, structured planning, and sharp creative direction, with proven experience developing complex, multi-touch strategies for large enterprise clients and consumers alike leveraging iterative testing to drive measurable business results.

What You'll Own

Content Strategy

• Persona-Driven Frameworks: Architect and scale a comprehensive, persona-driven B2B content strategy tailored to engage and convert potential enterprise customers across various industries.
• Multi-Touch Journeys: Map out complex, multi-touch content lifecycles that nurture enterprise prospects through every phase of the marketing funnel.
• Cross-Functional Alignment: Partner with internal B2B product, sales, and marketing stakeholders to align messaging with enterprise customer pain points and business goals.

• Panelist Recruitment Strategy: Own the end-to-end panelist recruitment content funnel - from awareness through conversion - with a relentless focus on volume, quality, and cost efficiency

Creative Direction & Production Oversight

• Creative Guidance: Provide clear, high-level creative direction and copy oversight across all consumer and enterprise touchpoints to ensure output is optimized for conversion.
• Agency & Freelancer Management: Function as the primary lead for external agency partners and freelancers, briefing them clearly, reviewing their work critically, and ensuring all output meets brand guidelines.
• Workflow Optimization: Establish and oversee efficient production workflows and asset management systems to ensure all content assets are versioned, approved, and delivered to channel owners on time.

Testing, Analytics & Conversion

• Testing Agendas: Collaborate closely with Demand Generation managers to execute a structured content testing agenda targeting headlines, formatting, messaging angles, and CTAs.
• Data-Driven Iteration: Performance-analyze content metrics, translating performance data into actionable adjustments for future agency briefs and creative strategy improvements.

Qualifications

• Experience: 6-9 years of experience in content strategy, lifecycle marketing, or brand strategy with a proven mix of B2B enterprise and B2C performance marketing focus.
• Strategic Direction Mindset: Strong ability to concept, art direct, and guide copy strategy through external partners, rather than executing production yourself.
• Agency Management Expertise: Proven track record of managing external agency relationships, setting clear KPIs, and keeping creative production high-volume and high-quality.
• Multi-Channel Fluency: Deep understanding of how content needs to be adapted for different channels, with distinct strategic knowledge of Meta, TikTok, programmatic display, email, and direct mail.
• Analytical Capabilities: A test-and-learn mindset with the fluency to interpret multi-touch and performance marketing data to make calculated content decisions.
• Technical & Collaboration Tooling: Expert-level proficiency in Google Workspace. Familiarity with design and review tools (e.g., Adobe Creative Suite, Figma) to effectively evaluate agency deliverables.
• AI Integration: Strong working knowledge of AI tools (e.g., Claude, ChatGPT, Midjourney) to accelerate your own ideation, prompt development, and strategic framework mapping.
• Communication Skills: Expert-level written and verbal English communication skills, allowing you to establish authoritative messaging guardrails and present strategies confidently to senior stakeholders.
• Project Leadership: Highly collaborative mindset with a demonstrated ability to manage multiple complex initiatives simultaneously while maintaining strict deadlines.

Nice to Have

• Experience in panel recruitment, audience research, or consumer incentive programs.
• A strong background overseeing direct response creative or direct mail pipelines.
• Demonstrated experience creating or directing content designed to engage diverse and multicultural US audiences.
• Familiarity utilizing Digital Asset Management (DAM) systems and enterprise creative workflow tools.

Why Nielsen

This is a high-impact, high-visibility role at the center of one of Nielsen's most important growth priorities. You'll have real strategic ownership, a team that values both craft and performance, and the opportunity to build content infrastructure from the ground up. If you want a role where your strategic vision is tested, measured, and genuinely matters-this is it.

• Hands-on experience in copywriting and digital asset creation, with the flexibility to occasionally jump in and execute production or quickly prototype creative concepts when necessary.

#LI-AW1

Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives