About the Role

We're looking for a Creative Director to define what Sesame looks, sounds, and feels like in the world. This is a rare opportunity to shape a consumer brand from day one, and create a new category of wearables that people will truly love to wear.

You'll be our first creative leader: a player-coach who makes the work and multiplies it. The canvas is unusually wide. One week you're pitching and art directing a launch film; the next you're perfecting assets for the App Store, shaping an experiential activation, or briefing a world-class agency on a collaboration that places Sesame in culture. We believe brands are felt in the small surfaces as much as the big ones, and we're looking for someone who treats a beautiful email with the same obsession as a billboard.

You're the right person for this role if you love to concept, pitch, and create a culture of break-glass ideas - and can actually make things happen, whether that's through scrappy productions or with industry-leading partners. In this role, you'll run a mini in-house content studio while directing external agency partners, and your best ideas will travel through paid channels as powerfully as they do organically. You have a distinctive editorial voice, a portfolio with real range, and a passion for building consumer brands. You are excited to partner with Product and Industrial Design to make creative the heart and soul of Sesame.

Responsibilities:

• Own creative direction across the full funnel: campaigns, editorial content, social, experiential activations, paid amplification, web, and more.
• Make work yourself - concept, write, and art direct - while raising the bar for everything you don't personally touch.
• Build and run a mini in-house content studio: manage an internal creative or freelance team, and establish the workflows and production rhythms to ship consistently at a high bar.
• Manage external agencies and production partners from concept to final delivery.
• Develop brand collaborations that build Sesame's world and earn cultural relevance.
• Partner with Product and Industrial Design to keep one coherent creative language across our app, our hardware, and every channel in between.
• Partner with brand and product marketing to develop campaigns and content that delights users and breaks through in culture.

Required Qualifications:

• 8+ years of creative experience with consumer brands, and a portfolio demonstrating exceptional craft, taste, and range - editorial, campaign, social, and ideally experiential.
• Hands-on authorship: work you personally wrote, art directed, or edited - not only oversaw.
• Experience directing external agencies, production partners, or freelancers.
• In-house experience at a consumer brand (agency experience is welcome, but not agency-only).
• Comfort partnering with product and growth marketing teams.
• Based in or willing to relocate to San Francisco or New York (NYC-based candidates should expect to travel to SF as needed).

Preferred Qualifications:

• Experience building or running an in-house creative or content studio, including managing creatives.
• Proven fluency in paid-channel creative (paid social, app install, OOH amplification) and iterating against results.
• A track record of brand collaborations or cultural partnerships.
• Roots in premium worlds - fashion, luxury, media/publishing, or culture-forward DTC - paired with comfort operating at startup pace.
• 01 experience launching a brand or product.
• Experience with both software and hardware consumer products.

Full-time Employee Benefits:

• 401 (k) max employer match: 3.5% of compensation
• 100% employer-paid health, vision, and dental benefits for you and your dependents
• Unlimited PTO and sick time
• Flexible spending account with employer matching up to $1,650/year (medical FSA)
• Guardian Employee Assistance Program (EAP)
• Opportunity to share in the company's success with competitive stock options

Benefits do not apply to contingent/contract workers.